The US Market Entry Program provides in-market support to wineries interested in entering or re-entering the US market. It also provides in depth brand strategy support to wineries ready to move commercially in the market. Wine Australia offers guidance and marketing support in communications, import logistics and trade outreach, to assist entry-to-market and brand exposure needs. Collaboration with importer brokers, media outlets and key trade and media contacts will be a central focus of the Market Entry Program in FY’22.
Note applications opened 22 March 2021 and Wine Australia has a preferred sign-up date of 23 April 2021.
Additional funding support and a market preparedness training program is offered through WA WINES TO THE WORLD for a maximum of 10 program participants. Assuming producers are also eligible for Wine Australia’s Wine Export Grants, this could mean producers pay as little as 25% of the $12,500 participation fee.
Register for funding support (max 10 producers) through WA WINES TO THE WORLD here.
We welcome all program participants’ feedback. If you have any questions at all re the above please contact us.
Wine Communicators of Australia
9 March @ 12:30 pm – 1:30 pmACDT
Most research and recommendations concerning wine packaging focus on a single brand or sub-brand. However, most wineries produce many variants, some at the same price point made from different varieties or blends, and some at lower or higher price points but still carrying the same brand name.
In this webinar hear more about the benefits of linking wines with the same brand name together through their packaging, based on years of research at the Ehrenberg Bass Institute for Marketing Science.
Professor Larry Lockshin will present some very recent research measuring the consistency of packaging across a number of Australian wine brands from small, medium and large wineries. The research highlights which aspects or attributes of wine packaging are most commonly used across brands in the same portfolio and which have the greatest effect on perceived consistency across the portfolio.
By attending this webinar you will gain knowledge of how to build mental availability across a portfolio of brands. Leveraging consistency across sub-brands will increase the possibility that a consumer buying one brand will recognise and choose other brands in the portfolio.
Presenter: Professor Larry Lockshin – Professor of Wine Marketing, Ehrenberg Bass Institute for Marketing Science, University of South Australia
This webinar is free to ALL WCA Members. To register, CLICK HERE
Non-Members will be charged $50 + GST to access the webinar. To pay and register, CLICK HERE
26 February
Regional Roadshows drive to elevate business success
Business owners will have the opportunity to expand their knowledge, sustainability, and accelerate success with the launch of a series of Regional Roadshows being rolled out to the South West, next week.
This new and exciting initiative steered by Business Station under the ASBAS program funded by the Federal Government, will enable business owners to access the hugely successful and highly relevant, low to no cost ASBAS Digital Solutions program.
Rolling out to Margaret River on Friday, 26 February, the program includes workshops covering essential and specific topics and one-on-one advisory sessions necessary to succeed in business today and into the future.
Presented by respected expert advisors, well-established and successful in their own businesses, the program is the gift that keeps on giving…the first interaction with the ASBAS Digital Solutions service is FREE. For those business owners who have previously taken advantage of the wide range of topics, there is a nominal fee of $20 plus GST.
Event details: Venue: Margarets in Town, Corner Bussell Highway/Tunbridge Street
Workshops: Topic 1: 9am to 11am – Protecting Business Information
Topic 2: 9am to 11am – Scaling with Success
**Break for Lunch – on us! See below:
Topic 3: 3pm to 5pm – The Visual Power of Instagram for Business.
*One to One Advisory sessions will be held between presentations.
Diarise: Hosted by Business Station to celebrate the launch of the Regional Roadshows, business owners are invited to join us for lunch, at our expense, at the fantastic River Hotel (Courtyard) from 11.30am to 1pm. It ‘ll be a chance to catch up with like-minded associates, enjoy locally sourced food and refreshments, get to know our Advisors and find out how the ASBAS program can drive business.
We wouldn’t want any business owner to miss this ‘golden’ opportunity to attend the renowned leading advisory service ASBAS program, or the lunch.
Registration is required for all events so please click on the below link:
And there is no need to miss any of the events – can’t make it to Margaret River? The Roadshow is accelerating to:
Wednesday, 24 February– Bunbury
Bunbury Geographe CCI
15 Stirling St
Workshops: 9am – 5pm
Facebook and Instagram Regional Business
Introduction to Tender Writing
Scaling with Success.
Thursday, 25 February – Busselton
Busselton Youth Community Activity Centre
212 Foreshore Parade
Business owners are invited to the celebratory ‘Drinks are on Us!’ From 5.30pm – 7pm at the city’s popular Ship Inn.
Workshops: 9am – 5pm
Government Business Grants and Assistance
Customer Retention Strategy, Growth and Profit
Paid Advertising Facebook and Instagram.
Presented by local agro-ecologist Mark Tupman from Productive Ecology, this workshop will explore the pros and cons of the various diagnostic tools available and the measures we can implement in the development of a sound economical program that ensures robust growth and high quality production in any agricultural or horticultural enterprise.
When? Thursday February 18th Presentation: 4.30pm to 5.30pm. Networking BBQ: 5.30pm to 6.30pm
Soil is the lifeblood of agriculture and is fundamental to our survival. Healthy soils are essential for healthy plant growth, food production for human nutrition and ecosystem services such as clean water and air. Healthy soils help to regulate the Earth’s climate and store more carbon than all of the world’s forests combined.
Presented by internationally respected author, educator, & farmer, Graeme Sait, this workshop & field walk will give farmers a deeper understanding of how soils function, what factors may be the limiting their soils productivity, & what steps they can take to ‘breathe life’ into their soils for year round soil health.
EVENT LOGISTICS When? Tuesday February 23rd 2021, 9.00am to 4.00pm
Where? Glenarty Road
Cost? $100 + GST / participant
Find our more here or please contact: Kate Tarrant, LBLCDC Communications Officer
T: 9758 4021 | E: [email protected]
27 February
Temple Farm
RSN 509 Marron Pool Rd
Cherry Tree Pool, WA 6395
Soil is the lifeblood of agriculture and is fundamental to our survival. Healthy soils are essential for healthy plant growth, food production for human nutrition and ecosystem services such as clean water and air. Healthy soil biology is essential for healthy soil, and this 1 day workshop and field walk will give farmers a deeper understanding of how soils function, what factors may be the limiting their soils productivity, & what steps they can take to ‘breathe life’ into their soils for year round soil health.
Presented by Graeme Sait (CEO, Nutri-Tech Solutions), an internationally respected author, educator, and farmer, and author of the “Nutrition Farming” podcast series, the workshop and field walk will explore the theme “Mastering Microbes – building the biological pathway”.
Over the last 3-years the MRWA Export and Wine Tourism Plans have had a strategic focus on Singapore. Promotions have included in-market events, masterclasses, PR and famils to drive sales and support new exporters. Singapore has one of the highest values per litre for Margaret River wine at $15.62 (vs. USA at $11.99 and China at $12.75).
The “Margaret River Wine Tasting Series” will present WA’s best wines and personalities to this market in a virtual way.
There would be a minimum of 20-30 guests per session, and four masterclasses in the month of April 2021
Each masterclass would showcase of different wineries, which would be grouped based on themes
Guests would buy a ticket to the F&B venue and a winemakers/ambassador will personally host the masterclasses via video conferencing from Margaret River
Following the masterclass, guests will be directed to the www.margaretriver.wine/shop-singapore/ and encouraged to purchase their favourite wines at a special rate from the importer in Singapore or directly from the winery
IWINETC Grape Escape Destinations for 2021 features a packed live and on-demand content programme with 10 sessions looking at grape escape destinations around the world designed to help wine and culinary tourism professionals look towards a brighter future as our industry rebuilds and recovers post pandemic.
IWINETC Grape Escape Destinations for 2021 online event will bring together 10 of the world’s exciting wine tourism destinations with agents and media from around the globe. Destinations included in the programme are: Armenia, Bulgaria, Canada, Croatia, Champagne, Greece, Italy and Portugal.
IWINETC Grape Escape Destinations for 2021 online uncorks on 11 February at 16.00 CET with Explore Armenia Through a Glass of Wine with Dr. Zara Muradyan and Hayarpi Shahinyan of the Wine & Vine Foundation of Armenia.
For more information and registration, visit: www.iwinetc.com
Australian Wine Connect creates a bold new world of opportunities for Australian wineries to promote their products via Wine Australia’s 24/7 virtual platform across the UK, Europe, USA, Canada and Asian markets. It allows buyers from across the world to network and meet producers, discover new wines, link up with distributors and enable sales conversations. It also offers ongoing live thought leadership sessions, tastings, and variety and regional explorations to showcase the people, places and processes that make Australian wine far from ordinary. This campaign is the largest Australian wine promotion ever held globally. It’s a first for the Australian wine community and for the global wine trade.
Note Wine Australia is still accepting registrations, with the trade launch effective from 27 April 2021.
Access detailed info on this platform and register with Wine Australia here.
Additional funding support is offered through WA WINES TO THE WORLD. Assuming producers are also eligible for Wine Australia’s Wine Export Grants, this could mean producers pay as little as 25% of the $2,500 participation fee.
Register for funding support through WA WINES TO THE WORLD here.
Due to the current lockdown, this workshop
will now be offered online as a webinar via Zoom.
This two hour workshop with Perdaman Global Solutions will explore:
The development of a Designated Migration Agreement for the region, and how this might assist your business.
Other types of visa programs available and how to determine what will work best for your business.
Date: Thursday 4th February Time: 9 – 11 am Location: Zoom Webinar (please sign in 5 minutes prior to 9 am).
Cost: Free
Please register your attendance and an email will be sent out with the Zoom meeting details prior to Thursday: HERE
The next round of certification workshops will be online presented in three 2.5hr sessions held over the following times:
Session 1: Developing a sustainability action plan – 2:00 – 4:30 pm (ACDT), Tuesday 12 January 2021
Session 2: Implementing and maintaining sustainability plans in the office, vineyard and winery – 2:00 – 4:30 pm (ACDT), Wednesday 13 January 2021
Session 3: Review of plans, FAQs and preparing for an audit (including a presentation from an auditor) – 2:00 – 4:30 pm (ACDT), Friday 15 January 2021
*Please note you are required to attend all of these sessions to receive a training certificate.
Please complete registration and payment here as soon as possible to secure your place. Upon receipt of payment, you will receive a confirmation email.
Thursday 28 January 2021
Estimates of Botrytis contamination of wine-grapes are typically conducted using visual inspection of the fruit but such methods are subjective and prone to error. This is particularly the case if the variety of grape in question has a tightly packed cluster with little space between the individual berries. As such it is not unusual to find that the centre of a grape bunch contains fungal rot while the exterior appears disease-free. This presentation will review some of the recent developments and alternative ways in which Botrytis contamination can be assessed and quantified. The advantages and limitations of each of the methods will be compared with particular reference to in-field situations.
This intensive five-day course is ideal for vintage workers and those who aspire to work in various roles in a winery.
You will learn about the various functions of the winery with an extensive induction and gain hands-on, practical experience in various areas such as manual handling, workplace safety and forklift operation.
Students are required to attend all sessions over the five days.
Get your Forklift Ticket as part of the course.
Find out more and how to register
4th to 7th May
Wine Australia will soon be introducing changes to the product approval process in the Wine Australia Licensing and Approval System (WALAS), in preparation for the launch of theWine Export Label Directory. From 1 June 2021, all Australian wine exporters will be required to upload copies of their labels to WALAS prior to submitting a shipping application. To assist with this transition, exporters will be able to voluntarily upload labels from early May (users will be advised as soon as this option is available) and multiple daily online training sessions will be available from 4 to 7 May 2021. Register for training here and read FAQs for more information.
27 & 28 February 2021
A new wine festival by CMS Events to be held at the B Shed in Fremantle on the long weekend 27 & 28 February 2021.
As an exhibitor you will be able to provide complimentary wine tastings, glass sales for onsite, bottle sales for takeaway and carton sales for delivery after the event. Its also a great opportunity to increase your database and future sales.Each stand is 3m by 2m and includes company sign, trestle, ice, water, wine bags, spittoon, exhibitor pack and cool room for only $1450. A social media pack can be purchased as an extra for $150 and will include an enewsletter feature, Instagram post and Facebook post.
Contact Paige Stirton, Sales & Marketing Manager, CMS Events for more information and to book your stand.
08 9201 9888 | 0434 825 827 | [email protected]
1 to 3 December
The 28th annual Global Eco Asia-Pacific Tourism Conference, to be held at the HEART, Margaret River, is less than one month away. This year, Eco Tourism are offering an online attendance and a series of ‘Satellite Nodes’ around the country. If you live in Western Australia you can attend onsite and enjoy all Margaret River has to offer, whilst national and international guests can use the online experience, or join a more social event at one of the hubs. To view the full list of satellite node locations, click here.
Thursday 22 October 6pm AWST
Join us to explore the breathtaking Margaret River region and its fresh, elegant Chardonnays. Discover how the region’s maritime influences, ancient soils, modern history and Gingin clones all contribute to create this unique style.
Winemakers Steve James (Voyager Estate) and Virginia Willcock (Vasse Felix) will be beaming in live from Margaret River, whilst Tom Cannavan leads the conversation and fields questions.
The winemakers will be sharing their experiences in the vineyard and winery as well as their perspectives on the region and the wines. Find out what’s special about Margaret River and why it’s such a hotspot for Chardonnay. Discover the opportunities and challenges working with this grape variety, what the winemakers are learning and how they’re adapting.
Tom, Steve and Virginia will be tasting and talking about these six wines during the webinar:
Thompson Estate Chardonnay 2018
Flametree S.R.S. Wallcliffe Chardonnay 2018
Vasse Felix Heytesbury Chardonnay 2018
McHenry Hohnen Hazel’s Vineyard Chardonnay 2017
Voyager Estate MJW Chardonnay 2017
Xanadu Reserve Chardonnay 2017
Western Australia’s hospitality industry is being prepared for a return to business with the launch of a mandatory COVID-19 hygiene training program to protect the public and venue staff. This training initiative ensures strong COVID-19 protections will be in place when restrictions are eased in the future.
The course is being delivered by the Australian Hotels Association (WA) and is supported by the McGowan Government.
This training applies to all Cellar Door and food service staff and is mandatory prior to re-opening of premises.
A trained Hygiene Officer must be on the premises at all times (if you intend on completing the Hygiene Officer Course, you do not need to complete the Tier 1):
Webinar: Future Leaders – Take your wine career to the next level
13 October @ 12:30 pm – 1:30 pmACDT
Wine Australia’s Future Leaders Program is the wine community’s peak personal and professional leadership program. It is designed for the ’emerging leaders’ who are ready to step up and take their businesses and our sector to the next level.
What’s available to you? presented by BDO AustraliaNow more than ever, it’s important for all businesses to ensure that they are up to date and making the most of the tax incentives, Research and Development (R&D) incentives and grants that are available. The support measures for the Wine Industry announced in the recent Federal Budget are also important to be aware of.
Join Ryan Wilton, Director, Business Services and Melissa Fardone Director, R&D and Grants from BDO for a practical presentation and hear how your business can take advantage of these incentives.
This webinar is free to ALL WCA Members. Non-Members will be charged $50 + GST to access the webinar.
The South West of WA is synonymous with quality and unique experiences, representing the best that Australia has to offer.
Remaining connected to the market whether it be local or international has never been so important. All sectors of government realise this and there are several programmes that are designed to assist local businesses to weather the storm.
RooLife is a WA-based and ASX-listed company and is hosting a seminar on 10 September for SW businesses on how these programmes can be leveraged to activate sales, locally and internationally, and grow sustainably the South West.
Wine Australia is investing $750,000 in improvements to theAustralian Tourism Data Warehouse (ATDW) national online platform to develop wine-related functionality and help wineries more effectively market their businesses and increase their online exposure through tourism distribution networks.
The webinar will be delivered by the Australian Tourism Export Council (ATEC) with a representative from each relevant State Tourism Organisation. The sessions are designed to be practical and informative and to help transition wineries to the ADTW platform.
Wednesday 14 October & Wednesday 28 October, 8.30am – 9.30am
With COVID-19 severely restricting traditional routes to market, Direct-to-Consumer (DTC) channels are now more important than ever for Australian wine businesses. Wine Australia is hosting experienced international DTC specialist Georgia Rasmussen for this free, special two-part webinar series, as she introduces eight core principles for wineries to help grow DTC sales opportunities. Also hear from guest wineries about their own DTC journey. Georgia will share valuable tips and practical resources in this two-part webinar series not to be missed by wineries interested in growing their business.
Dates: Wednesday 14 and Wednesday 28 October 2020 Time: 11 am – 12 pm SA (11.30 am NSW, VIC, TAS; 10.30 am QLD; 8.30 am WA)
A recording of this webinar will be accessible by Australian wine sector levy payers only.
If you would like to discuss any aspects of this presentation, please contact Georgia directly at [email protected]
The Wine Tourism Product Development Business Coaching Program provides subsidised assistance to businesses across the Margaret River region to accelerate the development and growth of compelling wine tourism experiences for visitors from our region’s key international tourism and export markets.
There are six places available in the two part program, which entitles business to up to 60 hours of business coaching support. The program is valued at $6,000, but available to MRWA, MRBTA or ASW members at a subsidised cost of $3,000. Please see full details of program on page 2 here.
The program is currently taking Expressions of Interest. EOI’s will be reviewed by the International Wine Tourism Steering Grant Committee. Preference will be given to businesses who are seeking to develop product not currently available in the Margaret River region, with the ability to drive visitation.
This program is supported by the International Wine Tourism Grant funded by Wine Australia, MRWA, MRBTA, SWDC and ASW.
Join us in celebrating the world’s most widely planted vine (and delicious wine)!
Similar to the successful Chardonnay Campaign we ran early this year, we will be:
Posting to socials with Cabernet with stories, facts and recipes to encourage everyone shop for Margaret River Cabernet to celebrate Cabernet Day
“Cabernet Live” virtual tasting with Yarra Valley & Coonawarra
Cabernet themed eDM & blogs
Cross promotion with Nick Ryan and the Good Food & Wine Show
And the James Halliday Australian Cabernet Challenge by Langton’s (judging on 7th-8th Sept)
What you can do:
Let us know what you have planned so we can promote and share your photos, stories and online events
Please send U an updated offer for our SHOP page with any Cabernet specific deals
Tag us in your IG posts and stories @margaret_river_wine
Hashtag #MargaretRiverCabernet and #InternationalCabernetDay and encourage everyone to do the same
PS apparently in the UK it is celebrated on 30 Aug but Australia follows the US, therefore celebrating on the Thursday before the US Labour Day weekend.
26 August
Australian Grape & Wine is proud to present the 2020 Australian Wine Industry Grower Summit. Join them for this free, 2 hour virtual interactive summit to hear from, and engage with, experts in their field as they discuss water management, varieties and market trends, marketing your business to be a supplier of choice, succession planning and strategic planning for a business in 2020 – from a growers perspective.
South Regional TAFE provides high-quality vocational training, apprenticeships, traineeships and short courses that can lead to an exciting career. You can study full-time, part-time or online. Their training delivery is flexible to suit your needs.
LO-FI WINE IN MARGARET RIVER is riding the very front of the wave of ‘cool’ right now. There is no doubt it is trending. But… what is it?
By Erin Larkin
In a nutshell, while the term is officially undefined, it indicates that a wine has been made with a ‘minimal intervention’ ‘hands-off’, or ‘lo-fi’ approach in the winery. This does NOT mean ‘lazy’, or ‘less work’, in fact it can often be quite the opposite. Lo-fi indicates no or very few additions or adjustments throughout the fermentation process (such as but not limited to: acidification/deacidification, added tannin, chaptalisation (aka added sugar), inoculated ferments and most other tweaks that you can imagine here) and often the wines are bottled unfiltered and/or unfined. Whether or not sulphur is added at bottling is up to the winemaker, however it does assist in maintaining freshness and stability post bottling, so not a bad thing by any stretch of the imagination.
These principles in the winery often follow-on from the farming practice in the vineyards. When applied to viticultural practice, ‘lo-fi’ can refer to an avoidance of pesticides/herbicides sprays on the vines were possible, and the implementation of sheep, guinea fowl and others to assist with supporting overall biodiversity and health of the earth, the vines and the surrounding grounds. The animals also help to keep inter-row weeds at bay, all the while contributing their manure as a natural fertiliser. All in all, a pretty neat and logical circle of life, really. Organics and bio-dynamics (certified or practiced) are not necessary to the lo-fi movement, but they are often part and parcel, as both methodologies eschew the use of chemicals and encourage a more ‘natural’ approach to growing grapes and making wine.
I have just referred to ‘lo-fi’ as a ‘movement’, which makes an implication about impermanence. That is not the intention. I firmly believe that the focus on minimal intervention in winemaking is a) not ground-breaking – it has been happening since the dawn of time in relation to winemaking, we are just coming a full circle, and b) our current fascination with it is a product of our desire as consumers in 2020 – we not only want to know more about what goes into the food and drink products that we buy and consume, we demand it. The world has moved on into an educated space and as technology advances, and our knowledge of the impact of the chemicals we use have on the environment and our bodies expands, we become more vigilant about what we put in them. Hence, this uncomplicated approach to growing the right clones in the right place, utilising natural defence mechanisms where possible against pests and threats to overall vineyard health, and then bringing those grapes into the winery at the right time and ushering them into the bottle, is not only the healthy choice but the most effective way of conveying the story of their place.
So apart from the obvious, isn’t that why we choose one wine over another in the first place – to taste the difference, to taste the place?
16 & 17 September 2020 1pm – 3.30pm
Finlaysons Wine (Off) Roadshow 28
FORTIFYING YOUR BUSINESS
Building resilience by learning from 2020
There is no point in “sugar coating” it – it has been a horrible year for the Australian wine sector. We started with a devastating drought, were then hit by bushfires and the smoke taint impacts of those fires and then along came a Coronavirus and finally some serious geopolitical tensions affecting one of our major export markets. The industry is renowned for its resilience, but have we ever been tested like this?
The important thing is that we learn from these experiences. Disasters will come again, probably when we least expect it. Next time, we should be better prepared.
Much has been written and spoken about crisis management in recent times, but not much of that has delved deeply into how to manage your employees at the moment disaster strikes or on the finer points of insurance law that have critical financial impacts. Nor do many of the commentators know what is really happening in Australia’s key wine export markets. Finally, what have we learnt at an industry level to make the Australian wine sector even more resilient?
Sadly, for the first time in 28 years, Finlaysons will not be visiting Australia’s leading wine regions, to impart their wine law knowledge, in person. However, the show must go on! Please join Finlaysons’ workplace, insurance and commercial lawyers, and the CEO’s of Wine Australia and Australian Grape & Wine, for a webinar that tackles these issues.
Click here to attend Finlaysons’ Wine (Off) Roadshow 28 with a view to “fortifying your business”.
27 August
A good revegetation project is one that integrates the native bush into the whole farm enterprise. It may rehabilitate degraded land, use native vegetation productively, or improve wildlife habitat. There is a long list of benefits to be gained from revegetating areas of your farm, these include:
to establish wildlife habitat;
to enhance biodiversity to encourage birds & pollinators, beneficial insects, & soil fauna
to establish buffers to protect native bush;
to link patches of remnant bush;
to establish shelterbelts for stock or crop protection
to establish windbreaks for erosion control;
to control run-off;
to manage problems such as salinity and waterlogging;
to aid in improved water holding capacity of pastures
and to increase the natural capital value of your property
The Winery Engineering Association (WEA) and Winetitles Media will collaborate in September to host the WineEng 2020 Forum and Trade Review, with sessions and exhibits presenting the latest innovations, technology and trends for wine makers, winery production operators, suppliers and other industry professionals.
Enjoy the best of WA’s wine, craft beer, cider and spirits in a festival to celebrate our unique and boutique beverages. Along with 45+ companies from regions across our extraordinary state, you can talk and sell to visitors ready to buy!
Be apart of UnWined Subiaco and enjoy great branding, marketing and sales!
Despite considerable improvements in the control of malolactic fermentation (MLF), Australian winemakers may still experience stuck or sluggish MLF, particularly in white and sparkling base wines. In these cases, knowledge of factors influencing yeast and malolactic bacteria strain compatibility, such as the amount of SO2 a yeast strain produces, becomes vital for successful MLF. Following an overview of the options for different timings of malolactic starter culture inoculation, this webinar provides insights from recent research investigating the effectiveness of co-inoculation as a strategy to improve MLF performance in difficult wine conditions. The effects of co-inoculating Oenococcus oeni with SO2-producing yeast strains on bacterial survival, MLF, diacetyl production and sensory properties of Chardonnay will be highlighted.
Join Lower Blackwood LCDC for this topical & informative discussion.
Here in the South West our farms typically have lush green annual pastures throughout winter & spring, with minimal active growth throughout the summer. Reports taken from the time of European settlement in southern Australia tell a different story, a story of rich plant diversity and of more summer active than winter-active plants in the original vegetation. Nature clearly intended that there be no ‘dead’ seasons. How was it possible in our hot, dry summers? The answer lay in the water holding capacity of the soil.
How can it be done?
How can we:
increase the water holding capacity of our soils
achieve flourishing communities of beneficial soil microbes
maintain year round species rich pastures, &
itransition from a solely winter/spring annual pasture system to a more perennial system?
Find answers to these questions and more in Lower Blackwood Catchment’s next webinar – ‘Restoring Farmland Soils in our Mediterranean Environment’ with Australian soil ecologist Dr Christine Jones.
In this special 1.5 hour webinar, Dr Jones will explain the truly amazing connections between plants, microbes & the soil, and how a positive feedback loop between them all can work to restore our farmland soils.
MORE ABOUT DR CHRISTINE JONES, AMAZING CARBON
We are delighted to bring to you internationally renowned & highly respected ground cover & soils specialist, Dr. Christine Jones.
Armed with a PhD (Soil Biochemistry), Christine also has a wealth of experience working with innovative landholders to implement regenerative land management practices that enhance biodiversity, increase biological activity, sequester carbon, activate soil nutrient cycles, restore water balance, improve productivity and create new topsoil.
In 2001, Christine received a Community Fellowship Award from Land and Water Australia for “mobilising the community to better manage their land, water, and vegetation.” Three years later she launched Amazing Carbon as a means to widely share her vision and inspire change.
In her long career Christine has published more than 50 scientific papers on soil science, and has organised and participated in workshops, field days, seminars and conferences throughout Australia, and around world.
Christine is no stranger to Western Australia, visiting annually since 1983. She presented a ‘Managing the Carbon Cycle’ Forum and launched the Australian Soil Carbon Accreditation Scheme in Katanning in 2007.
EVENT LOGISTICS
When: Thursday July 23rd, 4.30pm to 6.00pm
Where: You can participate in this webinar from the comfort of your own home!
How: Once you book your ticket you’ll receive a confirmation with a link to register for the webinar.
As this is a LIVE online webinar you’ll be able to ask questions during and after the presentation.
This webinar is being hosted by the “Lower Blackwood Catchment” LCDC.
For more information, click here
This webinar has been made possible through the Augusta Margaret River Shire Environmental Management Fund.
7 July 2020
12:30pm – 1:30pm (ACDT)
Did you jump on board the online event train during lockdown? Or wish you did?
Join Jane Thomson, founder and CEO of The Fabulous Ladies’ Wine Society to find out why (good) online wine experiences are here to stay, and learn six simple things you can do to increase participation, engagement and sales – even now that restrictions are easing.
This webinar is free to ALL WCA Members. Non-Members will be charged $50 + GST to access the webinar
Wine Intelligence’s CEO Lulie Halstead will present findings from the latest Wine Intelligence COVID-19 impact reports for Northern Europe.
Lulie Halstead from Wine Intelligence will be joining us to discuss their latest COVID-19 impact reports for Sweden, Germany and the Netherlands, as well as give an update on the UK. Founded in 2002, Wine Intelligence is a research and insights agency focusing on wine consumer insights, which operates in over 30 current and emerging wine markets.
Based on data collected in April 2020, Lulie will review how wine consumers’ behaviours and attitudes have changed – or not – as a result of the impact of COVID-19. Lulie will look at how consumers anticipate their lifestyles, behaviour and drinking habits will change and be prioritised after lockdown. The webinar will feature insights on pre, during and predicted post lockdown behaviour including changes in the purchase and consumption of alcohol beverage categories, changes in wine drinking frequency and spend by occasion, and wine purchase channel change. Lulie will also share insights on what wine businesses can proactively do to build for the future.
A recording of this webinar will be made available to Australian wine sector levy payers only. If you would like more details about Wine Intelligence COVID-19 impact reports or COVID-19 related webinars, please contact your local Wine Intelligence representative or visit the Wine Intelligence website.
Plastic Free July: building a better approach to plastic with behavioural science.
29 July 12pm AWST
Join special guest speakers Jenni Downes and Rebecca Prince-Ruiz explore behaviour science insights and how they can help us deliver better environmental outcomes around plastic.
With this month marking the 10th anniversary of Plastic Free July, topics to be discussed include:
An introduction to behavioural insights and its relationship with waste and recycling.
How an understanding of behavioural insights can shape approaches to sustainability policy, communications and education.
The critical behavioural barriers, challenges and opportunities we need to address around plastic.
Please register here. Note: Zoom details will be circulated to your registered email address one hour prior to the webinar start time.
Wine Australia’s Capability Development workshops now cover both wine export and wine tourism training. Heavily subsidised by the $50m Package, the program of 4 x 3 hour consecutive sessions costs $110 incl. GST. Participants may also attend two half-day sessions of either wine tourism or wine export training for $66 incl. GST.
The next introductory workshop program will commence on 20 October 2020. Those who have previously participated can attend the next advanced workshop commencing 10 November 2020. Registration details are available on the Wine Australia website.
Tuesday 11 Aug 2020, 8:00 AM & Friday 14 Aug 2020, 11:00 AM AWST
Wine Australia’s ‘Growing Wine Tourism’ and ‘Growing Wine Exports’ programs are joining forces in 2020, offering ‘Hybrid’online workshops that cover both wine tourism and wine export training.
The online workshops to be delivered in 2020–21 will include:
an introductory 4 session online workshop covering wine tourism and wine export training (for businesses that missed – or seek a refresher on – the 2018 and 2019 workshops), OR
an advanced 4 session online workshop covering wine tourism and wine export training (for those seeking more in-depth training to assist their business strategies).
This advanced workshop takes a deeper look at the insights, tools and strategies covered in previous Growing Wine Tourism and Growing Wine Exports workshops. It is designed for those that seek more in-depth information on how to grow their business. The first two sessions of the workshop will cover wine tourism training, and sessions 3 and 4 will cover wine export training. These sessions will cover insights, tools and strategies to help wine businesses grow their exports and attract more international tourists to their wine regions.
The online workshop consists of 4 x 3 hour modules:
Sessions 1 & 2 – Growing Wine Tourism will cover wine tourism training (3hours: 930-1230pm daily ACST)
Sessions 3 & 4 – Growing Wine Exports will cover wine export training (3hours: 930-1230pm daily ACST)
Participants may also choose to only register for one component of the program, either ‘advanced wine tourism’ (two sessions) or ‘advanced wine exports’ (two sessions) training for $66 incl. GST.
Have a question? Email Wine Australia at [email protected] or phone (08) 8228 2000.
As part of the International Wine Tourism Grant, Australia’s South West has delivered a Tripadvisor Campaign for Wines of Western Australia. This campaign is aimed at Western Australia’s key international markets, UK, USA, New Zealand, Singapore and Malaysia and includes a series of regional wine guides to highlight and raise awareness of the 8 key wine regions in Western Australia.
Even though international travel restrictions still exist, this campaign is aimed at building education and awareness of WA’s wine regions and how they play an integral part of connecting tourism regions, in addition it encourages regional distribution for international travellers for when Australia’s International borders open.
Tripadvisor have created a Wines of Western Australia hub which you can view here.
● Custom travel guides have been created highlighting a range of bookable wine tourism experiences within each wine region
● A centralized landing page has been created which link to each wine guide
● Evergreen content will remain on Tripadvisor
● Wine Guides are promoted via banner advertisements, social media, and content
The campaign will run from 3 March to 30 April 2021.
17 November
Imagine it’s possible to heal our south-west agricultural soils.
What would that look like? What ecological processes would we need to activate? What practices would be required? Where would we start and how would we know we were making progress?
This webinar is a sequel to the July Talkin After Hours – Restoring Farmland Soils in Our Mediterranean Environment. In this 90 minute webinar Dr. Christine Jones, will expand on the information from her earlier webinar and get to the nitty gritty about what agricultural soils in our southwest corner of Western Australia need in order to thrive, hold water and support highly nutritious crops and pastures.
Consumer wine consumption behaviour during and post COVID-19 in South Korea, China and Japan
Date: Thursday 2 July, Time: 2.30–3.30pm (AWST)
Wine Intelligence CEO Lulie Halstead is back! This time, Lulie will present findings from the latest Wine Intelligence COVID-19 impact reports for South Korea, China and Japan.
Based on data collected in late March and April 2020, she will review how wine consumers’ behaviours and attitudes have changed, or not, as a result of the impact of COVID-19. In addition, Lulie will review how consumers anticipate their lifestyles, behaviour and drinking habits will change and be prioritised after lockdown. She will share insights on what wine businesses can proactively do to build for the future.
Registration is free: Register here
First they cancelled. Then they went digital. And now they’re back! After hearing your cries for something (anything!) to break the winter boredom (especially now COVID restrictions are easing), they’re VERY excited to introduce the Cabin Fever Weekender!
Returning with a selection of your favourite Cabin Fever events, brought to you over three days this July.
Head to the Margaret River region between July 24-26 for all the wintry goodness you’re used to sampling during Cabin Fever; fireside wines, cheese toasties, hearty comfort food and more. Our venues are working within COVID-safe restrictions, so things will be a little more intimate this year. Think seated events, smaller numbers (so get it quick to book!).
Make sure you’re following Cabin Fever on Facebook and Instagram for updates, and we look forward to bringing you the best of winter down south!
The Discover Margaret River Wine Experiences campaign has commenced with the launch of the Experiences webpage .
Listings are free for MRWA members and consist of:
1 x image (minimum of 1800 x 1800 pixels)
30 word description
URL link
Free to take part and please submit your details here.
eDM to our Western Australian wine lovers
The format will be similar to the SHOP Margaret River Wine from Singapore eDM using your Discover Margaret River Wine Experiences webpage content. View the Singapore eDM here.
Subsidised Cost to participate: $50 / per cellar door and limited to a maximum of 12.
Please email Pip to register your interest.
Monday 22 May & Wednesday 24 May 2023 12pm to 3:30pm AWST
Attendance at both sessions is required to complete the training.
All vineyards, wineries and wine businesses seeking sustainability certification require an independent audit against the Australian Wine Industry Standards of Sustainable Practice – Viticulture (AWISSP-VIT1) and/or Australian Wine Industry Standards of Sustainable Practice – Winery (AWISSP-WIN1).
Training covers all the necessary elements of the program including the processes and plans required to pass an audit. Trainees are provided with a set of customisable templates and resources to support the preparation and maintenance of the program.
The Australian Society of Viticulture and Oenology (ASVO) and Wine Communicators Australia (WCA) have considered the current challenges presented by COVID-19 and are pleased to present the upcoming seminar, ‘Australian wine – winning the long game’ as a fully online experience, making the event fully accessible across Australia and internationally.
Wine Communicators of Australia (WCA) are proudly working in collaboration with ASVO to present a two day program that will tackle the “big issues: growing, making and selling wine” in the face of climate change.
Ticket Pricing: ASVO & WCA Members $350, Non-Member $450, Students $300
Join the Cabin Fever crew for the Friday Wine Bar, where they’ll be rounding up some of Margaret River’s all-star winemakers and beaming them directly to you – wherever you may be, via Instagram Live.
Each week will focus on a different theme and feature different winemakers. We’ve heard from the king and queen of grapes, and this week we’re focussing on alternative varieties of wine grown in the Margaret River region.
How can you make the most of these sessions, you ask? Grab a bunch of mates (although this could totally be done solo) and a bottle of Margaret River Wine by Dormilona or Blind Corner and play along as you’re guided through a tasting, where you’ll get some insight from our winemakers and are encouraged to ask questions as you go. Compare tasting notes and kick back to learn from the masters!
Lo-fi Wine Week at the Cabin Fever Friday Wine Bar will feature:
Emma Farrelly – Director of Wine for the State Buildings
Ben Gould, Owner/Winemaker at Blind Corner
Josephine Perry, Owner/Winemaker at Dormilona
Head over to the Cabin Fever Facebook Event and hit ‘interested’ for updates on who’ll be guiding your tasting, what wines we suggest you purchase and what you’ll be learning at each session. Make sure you’re following @cabinfever_au on insta!
Thursday May 21st might be International Chardonnay Day, but we think Chardonnay, the queen of the noble grapes, deserves much more than a day. We thought we would start the celebrations early, and we’d love you to join us.
Now is a great time to invest in a few bottles of Chardy to enjoy at home or with friends, while practising social distancing, of course.
Shop
Visit the Margaret River Wine SHOP and get a few bottles of Chardy as some many of wineries are offering some pretty special wines with home-delivery.
Specifically, to celebrate International Chardonnay:
Passel Estate have released a limited edition vertical consisting of three bottles of our elegant 2016 vintage and three bottles of our new release, the 2017 Passel Estate Chardonnay, currently only available in this special six pack.Order now and join Passel Estate’s founders, Wendy and Barry, for a comparative tasting of the two vintages on International Chardonnay Day (details below).
Cape Mentelle have put together a special 3 bottle Chardonnay Day bundle that features two exclusive back vintages (2011 and 2012) and the current release which received 97 pts by James Halliday. The detailed offer is available here. Offer valid until 22 May.
Victory Point International Chardonnay Day Offer: 3 bottle offer – one each from vintage 2015, 2016, 2017 for $100. Contact [email protected] to order.
Calneggia Family Vineyards International Chardonnay Day Offer: 30% off any Chardonnay from the CFV online shop when you use the coupon code intcharday at the checkout. Click here to buy. Offer ends 31 May 2020.
Peccavi Wines International Chardonnay Day Offer: a limited release of the 2008 Peccavi Estate Chardonnay in a special six bottle pack, available to purchase on the website for $350 including GST and free shipping.
Clairault Streicker Wines are hosting a Zoom session exploring the wonderful world of Chardonnay!
@ 4:00pm AWST tune in as Senior Winemaker Bruce Dukes, Viticulturist and Senior Vineyard Manager Chris Gillmore and Distribution & Marketing Manager Dave Cribbin lead an informative and casual chat on Zoom. The wine of the day will be the Clairault Estate Chardonnay 2017. Learn about the winemaking and vineyard behind this award-winning wine, chat all things Margaret River Chardonnay and finish with any questions you may have. Come prepared with a Chardonnay of choice and questions! Bruce, Chris & Dave will be tasting the Clairault Estate Chardonnay 2017. To register your interest, email [email protected]
Thurs 21 May –
La Kooki 2019 Right Side of Racy Chardonnay Release
Cape Mentelle winemaker Ben Cane will be hosting a Virtual Tasting session at 4pm AWST/6pm AEST for you all the way from the beautiful and remote Margaret River. He will take you on a journey starting with a history of the region, the estate and then a vertical Chardonnay tasting followed by a live Q&A.
Visit Passel Estate‘s Facebook page at 5.30pm (AWST) for an in depth tasting and discussion about the queen of the grapes, Chardonnay. Wendy and Barry will be opening a bottle of both the 2016 and 2017 vintages, to compare the merits of each and the differences in the growing and harvest conditions of each year.
Fri 22 May –
Join Voyager Estate at 3.30pm (WA/Singapore/Hong Kong) in Celebrating Chardonnay Virtual Tasting that we’re hosting for Chardonnay Day. Open to all and is free. Hosted by our Sommelier Claire Tonon with Head of Winemaking & Viticulture Steve James as well as Winemaker Travis Lemm there to impart their knowledge and answer questions!
Cabin Fever Friday Wine Bar will celebrating our “International Chardonnay Week” by rounding up some of Margaret River’s all-star winemakers and beaming them directly to you – wherever you may be, at 6pm (WA/Singapore) via Instagram Live (follow @cabinfever_au)
Visit
Dreaming of doing a Margaret River Chardonnay grand tour? This Chardonnay Trail features a mix of some of the region’s most iconic and some outstanding up-and-comers! Is certainly a great place to start your holiday planning.
From Monday May 18, the travel restrictions from Perth-Peel, Great Southern and the Wheatbelt to the South West will be removed. We are looking forward to welcoming visitors back to Margaret River Wine Region, but things will be a little bit different as we all adjust to the social distancing measures. Wine Tastings in WA are still not allowed unless having a meal. To see the most up-to date-list of WHAT’S OPEN, make sure you click here.
Giveaways
For your chance to WIN a mystery 6 pack of Margaret River Chardonnay from Margaret River Wine Association, on International Chardonnay Day (May 21) post a picture of your Chardonnay on Instagram, Tag #margaretriverchardonnay and #InternationalChardonnayDay and FOLLOW @margaret_river_wine
To celebrate International Chardonnay Day our friends at the Good Food & Wine Show are running a competition to WIN 6 bottles of the regions finest award-winning Chardonnays delivered straight to your door! The prize includes 6 bottles of Gold Medal winning Chardonnay from the Margaret River Wine Show cellar including: 1 x @deepwoodsestate Reserve Chardonnay 2017
1 x @devilslairwines Chardonnay 2016
1 x @evansandtate Redbrook Chardonnay 2015
1 x @heydonestate The Willow Chardonnay 2016
1 x @vassefelixwines Heytesbury Chardonnay 2015
1 x @xanaduwines Reserve Chardonnay 2014For your chance to WIN all you have to do is:
1️⃣ LIKE this post
2️⃣ TAG a wine lover you’d share this with
3️⃣ Both FOLLOW @margaret_river_wine & @goodfoodwine
If you have a Direct to Consumer offer you would like to promote to the wine lovers in Singapore on the MRW Singapore page, please send through the details to Pip.
There is no cost to be listed on the MRW Singapore page and we are taking expressions of interest for the next eDM supporting the Singapore SHOP MRW page for as subsidised fee of $50 + GST. A maximum of 12 wineries will be listed in the eDM to be sent to our 660+ Singaporean contacts. Please let Pip know if you would like to take part.
27 & 28 October 2020
The International Wine Tourism Conference (IWINETC 2020) has been postponed to 27 and 28 October 2020 Trieste, Friuli Venezia Giulia, Italy.
Wednesday 25 November 2020 at 10:00 AM to 12:00 PM
The 2020 AWRI Seminar Roadshow will be presented online at Margaret River HEART. The program comprises presentations detailing updates of current research or research outcomes from grape and wine research activities. The seminar has been tailored to meet the interests of the region with presentations on:
• Managing grapevine trunk diseases
• Developing confidence in integrated pest management (IPM) instead of chemical options
• Cover cropping
• Trends in Australian grapegrowing practices
LOCATION
Margaret River HEART
47 Wallcliffe Rd, Margaret River, WA 6285
Tickets: MRWA Member $15, non-members $30 (includes morning tea)
The seminar will also be available via Zoom for those that can not make it to Margaret River HEART.
Wine Australia Webinar #4 Consumer wine consumption behaviour during and post COVID-19 in Australia, UK and the USA
Time: 4pm – 5pm ACST
Presenter: Lulie Halstead, CEO Wine Intelligence
Join Wine Intelligence CEO Lulie Halstead as she discusses findings from the latest Wine Intelligence Covid-19 impact reports on the Australian, US and UK markets. Based on data collected in late March and April 2020, she will review how wine consumers’ behaviours and attitudes have changed, or not, as a result of the impact of COVID-19. In addition, Lulie will review how consumers anticipate their lifestyles, behaviour and drinking habits will both change and be prioritised post lockdown. She will share insights on what wine businesses can proactively do to build for the future.
Free for the Australian wine sector. Please register here
Wine Australia Webinar #3: Building a high performance team during COVID-19
Presenter: Ali Hill, CEO of Pragmatic Thinking
When change hits as hard and as fast as the current global shift has hit us, we find ourselves responding with adrenalin. Things need to happen quickly, decisions need to be made and we get to work doing them. This spike in adrenalin can be followed by a physical and emotional crash – how do we and our teams cope with this?
Throughout this webinar Ali Hill, CEO of Pragmatic Thinking will provide practical strategies exploring the following:
Navigating the motivation map and how to ride the motivational highs and lows
Understanding the role of grief and trauma in the current experience
Strategies to deal with anxiety and emotional responses both personally and with your team
Practical tools to bring the right energy amongst uncertainty
Identifying possibilities through change
Free for the Australian wine sector. Listen to recording here.
The SHOP Margaret River Wine page on the MRWA website is designed to promote member offers and direct consumers to your online store.
The page is supported by social media campaigns to drive traffic to the website. Traffic increased by 620% in 2020 (45,577 vs. 6,331), with the SHOP Margaret River Wine the most visited page.
To list an offer or update a current offer please complete this form
Social Media Carousel Ad Opportunity
Building on the success of our social media campaign driving visitation to the SHOP Margaret River Wine page, we have a new opportunity to feature your winery through a series of carousel ad campaigns.
Up-to five like-minded wineries will be grouped into one carousel campaign that will run for either three, five or seven days for $300, $450 or $600 respectively. You may work with fellow wineries and present your group collectively to MRWA if there are specific groups you wish to work with, for example, Small Family Group, Tom Cullity Trail Group, Organic Group or a Langton’s Classification Group, etc. Alternatively, we can group you with who we think will be a strong mix for each carousel.
What will you gain from the carousel ad campaigns?
These ads will allow multiple wineries to link to their corresponding landing pages, therefore bypassing the SHOP Margaret River wine page. This will result in far richer results and inevitably drive further visitation to your website. Your brand will be exposed to the MRWA email database along with lookalike audiences based on the characteristics of these subscribers. That is a collective audience of over 180,000 people who have a high affinity with Margaret River wineries.
For further details, see the proposal here.
To sign-up, click here
Margaret River Wine eDM Opportunity
We have created an exclusive opportunity for 12 wineries per month to feature your online store through a monthly series eDMs to the MRWA consumer database of 7,000+ Margaret River Wine Lovers.
To preview the format, click here to see the April edition.
Spots will be filled 1st-in-best dressed. If you miss this month, we will schedule you for a future month.
Timing: Monthly
Cost per winery: $50 + GST (50% discount)
To sign-up, please contact Pip by email
To assist the wine industry at this time, Endevour Drinks has re-presented Endeavour Marketplace to us.
Using a ‘drop ship model’ Endevour Marketplace allows you to showcase your entire product range through Dan Murphy’s, allowing customers to browse an ‘endless aisle’.
Consignment model: applied as a percentage on the full retail price (excluding GST) sold to customers.
Payment is 10 business days from end of week less commission percentage and shipping fee.
Freight will be charged at a flat per box rate – $6.50 to metro address, $8.50 to regional address.
Pick up/drop off from suppliers nominated address, may need to be post office.
To see full presentation, click here
To watch the video, click here
To learn more, see website
If you have questions or need a hand with signing up email [email protected], one of the team will pick up your query and come back to you from there.
Initially scheduled to take place from 26 to 28 May 2020, has been postponed until 8 to 10 July 2020
Wine Australia has decided not to participate in Vinexpo Hong Kong and are refunding exhibitors’ activity fees.
Wine Australia finance will contact exhibitors to process refunds.
Anyone who wishes to participate in Vinexpo Hong Kong should contact the organisers directly by emailing Jessica Margan [email protected].
Vinexpo Hong Kong is the leading industry event for wine and spirits professionals in Asia-Pacific, held from 26 to 28 May 2020 at the Hong Kong Convention and Exhibition Centre.
The three-day B2B trade event will provide the opportunity for Australian wine providers to showcase their brands to over 16,000 of the most influential buyers, importers, distributors, producers, sommeliers and merchants from around Asia and the world.
Following on from Vinexpo 2018 where Australia was Country of Honour, Vinexpo HK 2020 will see Australia continuing to have a significant presence on the trade show floor, and will build on the impact generated across the region in 2018. The location of the Wine Australia precinct in the main hall will once again attract significant and high quality visitation, and create a loud message for the category and Australia on a global scale.
The stand will feature producer booths, an educational area and expansive meeting spaces. On the stand, visiting trade can also participate in curated tastings, master classes and networking happy hours.
Kuala Lumpur Showcase – 14 August 2020
Penang Showcase – 17 August 2020
The SWDC TradeStart team is looking for Expressions of Interest from wine, beer and spirits exporters interested in participating in a series of Malaysia
Showcase Events to be held in Kuala Lumpur on 14 August and Penang on 17 August 2020.
While it seems a long way off, the Malaysian Royal Customs must be updated on every new brand a liquor importer brings into the country and this approvals process can take many months. As such, we are currently working with an (interim) importer on your behalf to undertake the required approvals so that you can showcase your products to trade & consumers at the events in August.
The program is designed to maximise potential business opportunities through trade & consumer showcase events, in depth market briefing, retail site visits, one on one meetings and industry networking.
WA producers will be able to meet key buyers and identify new opportunities through these events.
For anyone interested in seeing the webinar delivered by Chris Savage titled “Crisis, recovery and preparing for the ‘new reality’ the good news is that this recording is now available on the Wine Australia website.
To assist the wine industry at this time, Endevour Drinks has proposed 7 ways to support, including up-ranging local producers to local stores.
What does this ‘local ranging’ look like?
* We’re looking to work with smaller, boutique producers that we can potentially up-range to Dan Murphy’s and / or BWS stores that are geographically close to their own regions, thereby giving these producers increased local bricks and mortar presence
* Wines could be temporarily loaded into our ranging systems for the next ~6 months
* We would need the wine to be delivered ‘direct to store’ to the stores carrying the range
* Our central buying teams will be setting these products up as optionally ranged products for our stores and then it is at the individual stores discretion what and how they merchandise local products in store
What’s the criteria for consideration?
* Given these extraordinary times, we’ve circumvented our normal ranging processes and schedules and will only require minimum criteria to consider the ranging of smaller local wineries, including:
– Wines must meet the quality expectations of the Dan Murphy’s / BWS customer
– Wines must present a commercially viable proposition for both the winery and Dan Murphy’s / BWS.
– Wine must have a barcode applied to the bottle at the winery (we can provide a barcode for you if required!)
– Wines must be delivered by the wineries, direct to the listed stores
– For simplicity, we would like to operate at a net:net cost and apply payment terms of 14 days from receipt of invoice
What’s the process from here? If you would like to explore this channel to market, please contact:
Rick Blundo, WA Local Ranging, Dan Murphys [email protected]
how to deal with the spike in wine sales that is happening right now
how to manage your business when this tails off
what to sharpen up in order to run fast when things resume
For those of you who missed the Wine.comwebinar which focused upon how to do business with this major US e-commerce retailer, then please click here for a recording of the webinar. Accompanying documents provided by Wine.com to participants (please keep in mind the material contained here is confidential between Wine.com, Wine Australia and wine suppliers or potential suppliers and is not for distribution for any purpose other than to help grow Australian wine businesses in the U.S., specifically with Wine.com.). Briefing | 2020 Content Checklist | New Product Template
21st – 23rd July 2023
Perth Convention & Exhibition Centre
The Good Food & Wine Show presented by Kleenheat, is the perfect day out for food and wine lovers. Enjoy a fantastic day out with friends and wander through the show, sampling from hundreds of stalls by local producers, chatting to winemakers and distillers and hearing their stories. Join in the fun of a masterclass from wine and cheese pairing to whisky tasting, graze pop-up restaurants, then sit back and be entertained by your favourite chefs as they demonstrate their delicious recipes live on-stage.
Fine Vines Festival brings together a selection of more than 30 unique events showcasing the quality and depth of the Margaret River region’s wine offering. For the aficionados and the occasional drinkers alike, Fine Vines invites you to explore all aspects of our wine region through tastings and tours, masterclasses, dining experiences and exclusive museum wines.
Over 10 days this spring, you’ll get insider access to the vines, experts and wines that have shaped the Margaret River Wine Region over the past 50+ years.
27th – 29th October 2023
Brisbane Convention & Exhibition Centre
Visit the Margaret River Pavilion or treat yourself to the VIP Lounge presented by Margaret River Wine.
The Good Food & Wine Show presented by Citi, is the perfect day out for food and wine lovers. Enjoy a fantastic day out with friends and wander through the show, sampling from hundreds of stalls by local producers, chatting to winemakers and distillers and hearing their stories. Join in the fun of a masterclass from wine and cheese pairing to whisky tasting, graze pop-up restaurants, then sit back and be entertained by your favourite chefs as they demonstrate their delicious recipes live on-stage.
Calling all exporters to Taiwan! Wine Australia, in collaboration with Austrade, has established the tasting as an annual event for key wine trade and media in-market. The event will build on the momentum from 2018 with a master class, wine showcase and commercial tasting opportunity for brands that are already represented in Taiwan. Timed to coincide with the conclusion of Prowine Shanghai, full details can be found here.
10 – 12 November 2020
Expressions of interest open for ProWine China 2020
ProWine China is China’s leading international trade fair for wine and spirits, jointly organised by Messe Düsseldorf Group and Food and Hospitality China (FHC). This event offers Australian wineries an opportunity to connect with over 20,000 influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine.
This year marks Wine Australia’s sixth year participating in ProWine. Wine Australia provides a full-service offering, allowing exhibiting wineries and their representatives to:
Meet and connect with important importers to generate valuable business leads
Connect with existing customers to build long-lasting business relationships
Create brand value and awareness through sharing their stories
Gain a deeper understanding of the industry in China and business culture
At this stage, Wine Australia are working on the assumption that ProWine China 2020 will proceed as scheduled from 10-12 November in Shanghai. They are also continuing to liaise with the Department of Foreign Affairs and Trade and will be guided by the Australian Government’s advice. They will notify you of any updates as they become available.
EXCLUSIVE MARGARET RIVER WEBINAR OPTIMISING CUSTOMER SERVICE & SALES AT YOUR CELLAR DOOR
Cellar Door provides the richest opportunity for engaging consumers and driving a strong emotional connection with your product and brand. Delivering outstanding service, capturing customer details, and signing visitors to your wine club, forms the foundation of the relationship you will have with your customers once they leave your Cellar Door.
We are pleased to invite you to an Exclusive Webinar for the Margaret River Wine Region: ‘Optimising Customer Service and Sales at your Cellar Door’.
In this Webinar you will learn from Georgia Rasmussen about:
Optimising conversion rates from your Cellar Door foot traffic
Conversion Rate Assumptions – what does a low, medium and high conversion rate look like, and how to measure (if you’re not already)
How to model your conversion rates, and understand how they translate to the size of your sales opportunity (list and revenue)
Technology led approaches. Where is the future heading in retail POS/CRM’s
Yvonne Hilsz will then take you through a custom training framework, on Customer Service led selling. In this session, which is accompanied by a hands’ on work book, you will learn how to:
Set goals and targets, and how to engage the team
Overcome selling hesitancy and resistance
Elevating your Cellar Door customer service standards
Upselling techniques to sell – without feeling too pushy
Building a positive and encouraging sales environment
Yvonne will also provide you with tip sheets to take service and sales tactics back to your Cellar Door.
EVENT LOGISTICS
When: Thursday 26th November 2020, 9am – 11am AWST Where: You can participate in this webinar from your office or comfort of your own home! How: Once you book your ticket you’ll receive a confirmation with a link to register for the webinar.
As this is a LIVE, ONLINE webinar you’ll be able to ask questions during and after the presentation.
After the webinar we’ll send you:
Access to the recording of the webinar
A workbook provided by Yvonne
Additional tip sheets to take service and sales tactics back in to the tasting room / business environment.
Georgia Rasmussen
Some of you may have tuned in to Georgia’s recent Webinars with Wine Australia.
Georgia has over 20 years’ experience in DTC food wine and lifestyle categories, with the majority of her experience being in the wine category. She has run a consultancy business for the past 12 years, working with businesses in Australia and New Zealand to develop their business model and to accelerate growth and knowledge in the DTC channel.
She has dual market experience in Australia and the US, having been transferred from Cellarmasters to launch the DTC channel for Treasury Wine Estates trade business, bringing traditional direct marketing techniques to the Napa Valley wine sector.
Yvonne Hilsz
Yvonne’s career spans 20 years coaching, training and facilitating; helping companies deliver commercial outcomes; lifting sales capability to elevate bottom line improvement. A champion for team development and strong leadership; experienced across a variety of industries such as Hospitality, Retail, Contact Centres, Digital/Media, E-commerce, and Education.
Yvonne has an engaging and captivating coaching style incorporating powerful and proven strategies. Clients come away with tools and strategies they can easily implement to create impactful positive shifts to confidently increase their sales and team performance.
Companies have generated hundreds of millions of dollars in revenue such as Woolworths, BWS, Dan Murphy, Reebok, ING, Cellarmasters and Speedo through to SME’s implementing customer centric sales processes. Yvonne’s ability to increase revenue through team coaching and training is well known throughout the business world synthesising information into simple, easy to follow models that drive dollar value in real businesses.
27-29 March 2022
Dusseldorf
In light of the current COVID-19 (Coronavirus) situation, please note that ProWein Germany, initially scheduled to take place from 15 to 16 March 2020, has been postponed until 27–29 March 2022.
For more information about ProWein, please email Camilla Coste, Marketing Project Manager EMEA, on [email protected] or visit Wine Australia’s website for more details.
