Marketing through a crisis – how to maintain a connection with your audience with Trish Barry, Chief Strategist, Mastermind Consulting.
Research has shown that marketing your way through a crisis can actually build your brand presence. There’s no doubt that 2020 has been tough for many wine brands and it’s timely to think about how you can continue to connect with your audience and keep them loyal. There’s still even an opportunity for you to use the digital channels to your advantage to continue to sell! In this one hour webinar, Trish Barry will provide some practical suggestions on how you can maintain a connection your brand, leveraging tools at your disposal and keeping your tribes loyal even if they can no longer visit you. She’ll share valuable communications tips, ways to get your message out there and look at some nimble operators who make marketing in a crisis look like a walk in the park.
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