WCA Webinar: Trade Connections – engaging the on and off trade

Tuesday 11 November, 8am - 9am AWST

Been wondering how to best engage with the on and off trade in 2025?

In this webinar we will discuss with a panel of experts the best ways to communicate and connect with buyers, sommeliers, and the modern wine drinker in Australia.

In conversation with wine marketing communications specialist Emily Sharland, the incredible panel line-up will feature:

Robert Aitken – Fine Wine Category Manager East – Endeavour Group

Xavier Vigier – Head Sommelier – Circl Wine Bar

Shonelle Hurley – Head of Independent Sales, Retail & On Premise – Penfolds

This webinar is FREE to WCA Members.





      • Members CLICK HERE to register.

      • Non-members will be charged $50+GST to access the webinar. To pay and register, please CLICK HERE