As part of the International Wine Tourism Grant, Australia's South West has delivered a Tripadvisor Campaign for Wines of Western Australia. This campaign is aimed at Western Australia’s key international markets, UK, USA, New Zealand, Singapore and Malaysia and includes a series of regional wine guides to highlight and raise awareness of the 8 key wine regions in Western Australia.Even though international travel restrictions still exist, this campaign is aimed at building education and awareness of WA’s wine regions and how they play an integral part of connecting tourism regions, in addition it encourages regional distribution for international travellers for when Australia’s International borders open.
Tripadvisor have created a Wines of Western Australia hub which you can view here.
● Custom travel guides have been created highlighting a range of bookable wine tourism experiences within each wine region
● A centralized landing page has been created which link to each wine guide
● Evergreen content will remain on Tripadvisor
● Wine Guides are promoted via banner advertisements, social media, and content
The campaign will run from 3 March to 30 April 2021.