Prowine China 2020

10 - 12 November 2020

Expressions of interest open for ProWine China 2020
ProWine China is China’s leading international trade fair for wine and spirits, jointly organised by Messe Düsseldorf Group and Food and Hospitality China (FHC). This event offers Australian wineries an opportunity to connect with over 20,000 influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine.

This year marks Wine Australia's sixth year participating in ProWine. Wine Australia provides a full-service offering, allowing exhibiting wineries and their representatives to:

  • Meet and connect with important importers to generate valuable business leads

  • Connect with existing customers to build long-lasting business relationships

  • Create brand value and awareness through sharing their stories

  • Gain a deeper understanding of the industry in China and business culture


At this stage, Wine Australia are working on the assumption that ProWine China 2020 will proceed as scheduled from 10-12 November in Shanghai. They are also continuing to liaise with the Department of Foreign Affairs and Trade and will be guided by the Australian Government’s advice. They will notify you of any updates as they become available.

Read more and register your interest.