Digital Shoestring Event – Margaret River Wine

Wednesday 24 May, 2pm – 5pm, Margarets In town

Wine Automation

In a world first, Cambridge University is bringing low-cost automation to Margaret River. It will offer low-cost, practical automation solutions tailored specifically to the key needs of Margaret River wine businesses.

The Shoestring Digital Wine program is led by an Australian, Cambridge Professor Duncan McFarlane. Margaret River wineries stand to be amongst the very first Western Australian businesses to benefit from the Shoestring Digital program developed by Professor McFarlane and his Cambridge team.

For wineries, work process automation promises enhanced worker engagement and productivity, margins, sustainability and resilience in the face of unrelenting increases in the pace of change.

Shoestring helps each business to tackle actual problems, one step at a time, in a simple manner, using low-cost components and open-source software. Unlike high-cost standard automation offerings, Shoestring solutions will come from a clear understanding of what Margaret River wine businesses want.

If you would like your business to have the opportunity to engage directly with the experts at Cambridge University to prioritise and address your needs, please RSVP your attendance via this link, using “shoestring” as the password.

Shoestring is a business development program delivered by a network of Western Australian organisations supported by the University of Cambridge (UK) and backed by a four-year commitment from Western Australian government through the Department of Primary Industries and Regional Development. The Shoestring experience commences with businesses attending a group workshop that helps identify digitalisation priorities. Then, the Shoestring team works with individual businesses to help tailor solutions to their specific needs.

For more information on the program or to register an interest, contact Richard Fennessy or the FII team at [email protected].

To find out more about Shoestring, and to view a case study of an UK business please review:

Shoestring | Helping smaller companies to start digitalising (2:27min)

An industry example (4:42min)