Cellar Door Analytics and Customer Profiling

A seminar exploring the use of visitor analytics systems to profile wine tourists and guide cellar door experience development and measurement.

Wineries can attract a diverse range of visitors, each looking for a tailored and unique experience. Using visitor tracking analytics and customer profiling it is possible to develop a wide range of activities and experiences and test their effectiveness and impact on cellar door ROI.

Using insights and techniques developed through their Wine Australia-funded research project, Dr Ben Thomas and Associate Professor Jeremy Galbreath will deliver a seminar on how wine producers can tier their cellar door service offering and maximise the value delivered to a range of different customer segments. Topics covered will include:

  • An overview of different wine tourist segment profiles

  • Ways to tier your service offering

  • Effectiveness of each service offering as a revenue stream

  • Impact of charging for wine tastings

  • Ways to implement data collection and cellar door service offering optimisation

Margaret River Seminar Details
Date: Monday 3 November 2019
Time: 10.00am – 12.30pm
Location: South Regional TAFE – 272 Bussell Hwy, Margaret River
Morning tea/lunch provided

Register here 

Swan Valley Seminar Details
Date: Wednesday 10 November 2019
Time: 10.00am – 12.30pm
Location: Mandoon Estate - 10 Harris Road, Caversham
Morning tea/lunch provided

Register here 


Supported by Wine Australia, Wines of WA and DPIRD