MRWA and MRBTA are excited to announce that planning has begun for a new In-Region Festival of Wine Events.While there are many consumer events in the region that include Margaret River wine in their offering, there are none that exclusively champion or hero the wine narrative.
The Margaret River Wine Association (MRWA) together with the Margaret River Busselton Tourism Association (MRBTA) believe there is an opportunity to create an iconic event within the region’s event calendar that heroes Margaret River wine and promotes the region’s unique wine experiences to high yield travellers, whilst encouraging brand engagement and visitation.
MRWA believes it is crucial that the event incorporates strategies for direct-to-consumer sales for Margaret River’s wine producers through showcasing an incredible collection of unique fine wine experiences for wine connoisseurs and aspirational wine drinkers.
The inaugural event is set to take place during the vine’s flowering season after the Term 3 school holidays from 15-24 October 2021. The event will lead into the region’s key industry event, the Langton’s Margaret River Wine Show, from 25-28 October 2021 enabling the opportunity for wine industry KOLs (Key Opinion Leaders) to be invited to participate in both.
MRWA and MRBTA have formed a steering committee and are working together with AHOY Management to develop the framework, program, revenue sources and governance structure to support the event’s long-term viability and return, and importantly, delivering return for our region’s businesses, both in terms of profitability and marketability.
AHOY Management have also been contracted to deliver the 2021 event.
MRWA and MRBTA members are invited to register their interest in being part of the member consultation process which is expected to begin in early February.
Please register your details with Pip, [email protected]