“6 in 60 – Margaret River Wine Masterclass Series” in Singapore Expression of Interest

Over the last 3-years the MRWA Export and Wine Tourism Plans have had a strategic focus on Singapore. Promotions have included in-market events, masterclasses, PR and famils to drive sales and support new exporters. Singapore has one of the highest values per litre for Margaret River wine at $15.62 (vs. USA at $11.99 and China at $12.75).

The “Margaret River Wine Tasting Series” will present WA’s best wines and personalities to this market in a virtual way.

  • There would be a minimum of 20-30 guests per session, and four masterclasses in the month of April 2021

  • Each masterclass would showcase of different wineries, which would be grouped based on themes

  • Guests would buy a ticket to the F&B venue and a winemakers/ambassador will personally host the masterclasses via video conferencing from Margaret River

  • Following the masterclass, guests will be directed to the www.margaretriver.wine/shop-singapore/ and encouraged to purchase their favourite wines at a special rate from the importer in Singapore or directly from the winery

Find out more here.

Submit your expression of interest here.

This program is supported by:

Access Asia Grants

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