MRWA Member Training & Development

South Regional TAFE Courses

SR TAFE MargRiver Short Courses Flyer – Updated 11 February
SR TAFE Margaret River Course List Semester One 2019
Enrollments are being taken for Full Time and Part Time courses. Phone +61 8 9780 5800 to talk to a lecturer for your future career options.

South Regional TAFE provides high-quality vocational training, apprenticeships, traineeships and short courses that can lead to an exciting career. You can study full-time, part-time or online. Their training delivery is flexible to suit your needs.

Tourism Council WA Workshops – Feb

Your Tourism Business Online: Google, SEO & SEM (Feb 19)
Your Tourism Business Online: Reputation Management (Feb 19)
Advanced Facebook Marketing for Tourism: Advertising & Strategy (Feb 20)
Instagram & Pinterest Marketing for Tourism (Feb 20)
Promotion and Publicity for Your Tourism Business (Feb 21)
Tourism Fundamentals (Feb 21)

Wine Communicators Australia

Wine Communicators of Australia Webinar: Wine Australia Update – 12 March

Direct to consumer insights, exports and tourism workshops, wine education tools and more! Wine Australia Analyst Sandy Hathaway will share key insights from the cellar door and direct-to-consumer (DTC) survey report, including best practice for DTC sales. Wine Australia’s GM Export and Regional Wine Support Package Brett Murphy will update listeners on the 2019 schedule for Wine Australia’s practical and hands-on skills development programs, Growing Wine Exports and Growing Wine Tourism. Manager – Stakeholder Engagement Ali Lockwood will then provide an update on Wine Australia’s education and consumer engagement activities. Read more…

Wine Communicators Australia

China-Australia Wine Marketing Summit Sydney – 4 April

Mainland China in the last year overtook the USA to become Australia’s second largest export market (by volume). Key factors such as the high quality of Australian wine and low Northern hemisphere harvest keep driving demand for our wine brands. On the horizon tariffs will be removed completely providing Australian wine brands with a competitive advantage.

Leading into 2019 and beyond how are you, your team and organisation going to take advantage of this exciting market opportunity.

This Summit is designed to help both new and well-established wine exporters carve out their marketing plans for growth in this exciting Chinese consumer market. Read more…

One-day Export Ready Session – 6 May 2019

Developed for new and experienced exporters, Growing Wine Exports is a practical, hands-on national skills development program delivered through regional workshops and working sessions, and supported by a comprehensive suite of user-friendly tools.

In this one-day workshop, you will develop an export prospectus outlining your initial market intent, potential wine offer, sales target estimates and market risks – as well as a working draft of your export brand story. Read more…

Two-Day Growing Wine Tourism Workshop – 27-28 June 2019

Growing Wine Tourism is a practical, wine-specific skills development program for wine businesses looking to develop their wine tourism products and services for the inbound tourism market.

Wine Australia has partnered with the Australian Tourism Export Council (ATEC) to deliver the program in conjunction with Fastrak Asian Solutions and Wine Tourism Australia, as part of the Australian Government’s $50 million Export and Regional Wine Support Package. Read more…

17th Australian Wine Industry Technical Conference – Adelaide 21-24 July 2019

The 17th Australian Wine Industry Technical Conference (AWITC) will be descending on Adelaide, 21 – 24 July 2019. The AWITC is the premier technical event for the Australian wine industry and includes plenary and Outlook sessions, the McWilliam’s Maurice O’Shea Award Dinner, workshops, student forums and the WineTech trade exhibition. Designed by industry for industry.

Read more…

Two-day Export Plan Workshop Perth – 12-13 Aug 2019 (TBC)

(prior attendance at one-day session required)
In this two-day, hands-on workshop you will complete an export plan, undertake a phone hook-up with USA trade experts and enjoy a Chinese dining experience, where you will gain valuable insights into Chinese business practices. In finalising your export plan, you will refine your market intent and wine offer, review key market analysis, assess your resourcing needs, evaluate and prepare for sales channels, plan your partner activation, review free-on-board (FOB) costs, complete a sales plan and estimate net revenue. Please note: for most participants, attendance at the one-day Export Ready Session is a prerequisite to attending the two-day Export Plan Workshop. Read more…

Wine Communicators AustraliaWebinar – Wine Export Grants

Are you eligible for a Wine Export Grant?
Do you need help with your application?

The Wine Australia webinar held on 18 May 2018 is available to  view here

Tourism Association

Tourism Australia – Tourism Export Toolkit

This toolkit has been produced by the Australian Tourism Export Council (ATEC) in partnership with Tourism Australia, and as a result of collaborative participation from all State and Territory Tourism Offices.  It contains valuable advice on how to:

  • Understand the travel distribution system and its rate structure;
  • Research international markets to establish who will use your products;
  • Recognise the different travel styles of inbound travellers;
  • Develop a marketing plan to target international visitors through a range of mediums and distribution channels; and
  • Seek advice from your local, regional and state tourism office.

Download here Tourism Export Toolkit