Tuesday 12 October 2021, 10am (AWST)
DTC Changes Gear: results and insights from the 2021 Wine DTC survey
In this webinar Sandy Hathaway will present the key findings and benchmark statistics from the 2021 Wine Direct-to-Consumer survey conducted in Australia by Wine Australia in collaboration with Wine Business Solutions. Peter McAtamney will provide further insights from the data, including international benchmarking derived from an equivalent survey conducted by Wine Business Solutions in New Zealand and South Africa comparing with US data.
The presentation will cover cellar door, wine club and online/database sales practices and statistics.
Join us to find out what lessons can be learnt from the experiences of 2020-21, what’s working well and what needs to change.
REGISTRATION: This webinar is free to ALL WCA members, non-members will be charged $50 + GST to access.