Summaries of High Value Travellers (HVTs) for the key international markets of China, Germany, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Singapore, the UK and the USA were recently published on the Tourism WA website.
HVTs are a new focus of Tourism WA’s marketing strategy, consistent with Tourism Australia, as we seek to increase international visitor numbers and spend. These summaries have been created by the Research team as a resource for industry to assist in understanding who High Value Travellers are, what appeals to them, and some of their planning, booking, and travel behaviour.
Find the HVT summaries on the Tourism WA website.
View Malaysia / Singapore Market Manager Update https://youtu.be/J9CcamrmDZw
One page summaries https://www.tourism.wa.gov.au/