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11, 18 & 25 March

Tourism businesses are being invited to Grow with Google OnAir Australia: a free three-part online event series designed to help small to medium sized businesses show up and stand out online. Focused on the travel industry, the series will discuss industry trends, insights and examples of how travel businesses can grow using digital marketing. The series will cover how to create and manage a Business Profile on Google, how to grow brand awareness using Google Ads; and how to turn data into actionable insights with Google Analytics. Sessions will stream at 2:00pm AEDT on 11, 18 and 25 March 2021.
Register here

As part of the International Wine Tourism Grant, Australia’s South West has delivered a Tripadvisor Campaign for Wines of Western Australia. This campaign is aimed at Western Australia’s key international markets, UK, USA, New Zealand, Singapore and Malaysia and includes a series of regional wine guides to highlight and raise awareness of the 8 key wine regions in Western Australia.

Even though international travel restrictions still exist, this campaign is aimed at building education and awareness of WA’s wine regions and how they play an integral part of connecting tourism regions, in addition it encourages regional distribution for international travellers for when Australia’s International borders open.

Tripadvisor have created a Wines of Western Australia hub which you can view here.

●  Custom travel guides have been created highlighting a range of bookable wine tourism experiences within each wine region

●  A centralized landing page has been created which link to each wine guide

●  Evergreen content will remain on Tripadvisor

●  Wine Guides are promoted via banner advertisements, social media, and content

The campaign will run from 3 March to 30 April 2021.