A Margaret River Wine stall is available each week for one MRWA Wine Producer member to:
- Build brand awareness
- Conduct sampling
- Collect sign-ups to database and wine clubs
- Sell wine
The cost is $45 per week for eligible producers who meet this criteria:
- Must have paid Agricultural Produce Commission Fee For Service for Margaret River fruit.
- Must only sell wines labelled Margaret River GI. No other produce/products to be sold.
- Must crush 50 tonnes or less of fruit for own label.
- Stallholder must be the grower, the producer, or employees who are substantially involved in the production process of the wine sold.
- Any persons selling alcohol at the market is required to hold a RSA certificate.
Each producer can make one booking per fortnight. Should you wish to book more regularly, please let us know at [email protected] and we will let you know what is available.
Make your booking via the links below (be quick “first in best dressed”!).
Download Criteria & Guidelines
Book here for 2023
Victory Point Wine – “What a fabulously organised and welcoming vibe the Margaret River Farmers Market has! Arriving and getting set up was super easy, we had been allocated an incredible corner spot and being able to borrow a marquee from the organisers made it so smooth for us. The other stallholders gave us plenty of tips and help, and the reception from the attendees was engaged and positive. We even sold a bunch of wine! A great way to reach potential customers who are already shopping local. ” Sarah Flynn
Small Things Wine – “We were smashed!! Had we been open for another 30min we would’ve run out of wine!!” Ian Batt
Arlewood – “A great position – north and east facing stall. A wonderful opportunity to re-engage with the Margaret River community, have your brand associated with Margaret River’s regional produce and be on the top of passer’s by minds when visiting their next cellar door. Looking forward to showing off our wines at the stall again in late December.” Paris Hokin
Origins Market has an opportunity for a collective of wineries to share a space and staff in the Urban cellar door. Great opportunity for wineries looking to expand, or are needing a temporary cellar door while building or just wanting to sell direct to consumer without all the overheads.
Expressions of interest are open now for anyone wanting to find out more about the collective.
Find out more about the Winery Collective
Find out about leasing your own space
Contact Cassy Howard for more details, to register your interest in the collective or to discuss a pop-up space.
0457 503 636 | [email protected]
The Good Food & Wine Show presents the perfect opportunity for up to 12 Margaret River wineries to showcase at numerous at-show touch points, the VIP lounge, the Margaret River Pavilion, the Riedel Drinks Lab with Nick Ryan, plus a 12 month integrated marketing campaign and masterclass opportunities at the shows.
Margaret River Wine gained great exposure through the 2019 & 2022 Good Food & Wine Show and the participating wineries sales offset a large portion of the cost of participation.
MRWA has reserved a Margaret River Pavilion and secured the VIP Lounge pourage to maximise a 12-month marketing campaign. Tables will be limited.
Melbourne: 19-21 May 2023, Melbourne Convention & Exhibition Centre
Sydney: 23-25 June 2023, ICC Sydney
Perth: 21-23 July 2023, Perth Convention & Exhibition Centre
Brisbane: 27-29 October 2023, Brisbane Convention & Exhibition Centre
Proposal & Floor Plans
Good Food Wine Show MRWA Proposal
Melbourne Floor Plan
Sydney Floor Plan
Perth Floor Plan
Brisbane Floor Plan
$1,650 + GST
plus 8 doz bottles of wine per show for the Margaret River VIP Lounge
All 4 Shows (Melbourne, Sydney, Perth & Brisbane):
$1,500 + GST per show
plus 8 doz bottles of wine per show for the Margaret River VIP Lounge
Total $6,000 + GST plus 32 doz bottles for all 4 shows for the Margaret River VIP Lounge
Register your stand
Register to exhibiting in the Margaret River Pavilion here
Send enquires via email to [email protected]
A deposit will be taken once places are confirmed.
Fine Vines Festival will once again showcase the region’s wine producers through an incredible collection of fine wine experiences for both the wine connoisseur and the aspirational drinker, attracting both locals and visitors throughout the 10-day event period from 20-29 October 2023.
Want to be a part of the program? Have a read through the event information in the Selection Criteria and then tell us about your event concept by following the link below.
FINE VINES FESTIVAL SELECTION CRITERIA & EOI
Expressions of Interest:
Expressions of interest officially close on Monday, May 10. Please get in touch with us before this date to discuss how you may wish to be involved.
Stuck for Ideas?
Contact the AHOY Management team at [email protected]
My Ultimate Pairing is a concept designed to deliver concise information on a wine’s drinkability to general public wine consumers who DON’T think in terms of flavour notes, tannins and palate expression.
View pilot here.
The 59-second format engages a winemaker / cellar door manager / chef / winery owner in discussion with concept creator Sarina Kamini on why the chosen wine is delicious and/or representative of the winery experience, and how to match it.
The format is deliberately simple. We want viewers to find an uncomplicated portal of engagement: “I like that food. I like Cabernet. This video made it easy for me to imagine how yummy it would be to drink that wine. I’m going to buy it.”
The concept seeks to help wineries individualise their offering, to their market, in a region bustling with exceptional wineries.
The video will run on the winery’s socials, the MRWA socials, and Sarina’s socials simultaneously.
The series is aimed predominantly at – but not restricted to – smaller-scale wineries who may not have the content creation budget, but who still want to talk to consumers in video format.
45-minutes filming with Sarina Kamini.
The 59-second video will be presented as 1080 to fit Instagram and Facebook.
Titles of wine, and chosen winery representative. Finishing with the MRWA logo. The format will stick roughly to that of the pilot, though edit style, music and location will shift in order to represent the character of the winery and winemaker.
$300. Includes the 59-second video and a secondary, smaller video edit (15 to 30 seconds) of bloopers or a quiet moment that doesn’t fit the main narrative.
Send your expression of interest to Sarina at [email protected]
Australian Wine Connect creates a bold new world of opportunities for Australian wineries to promote their products via Wine Australia’s 24/7 virtual platform across the UK, Europe, USA, Canada and Asian markets. It allows buyers from across the world to network and meet producers, discover new wines, link up with distributors and enable sales conversations. It also offers ongoing live thought leadership sessions, tastings, and variety and regional explorations to showcase the people, places and processes that make Australian wine far from ordinary. This campaign is the largest Australian wine promotion ever held globally. It’s a first for the Australian wine community and for the global wine trade.
Note Wine Australia is still accepting registrations, with the trade launch effective from 27 April 2021.
- Access detailed info on this platform and register with Wine Australia here.
Additional funding support is offered through WA WINES TO THE WORLD. Assuming producers are also eligible for Wine Australia’s Wine Export Grants, this could mean producers pay as little as 25% of the $2,500 participation fee.
- Register for funding support through WA WINES TO THE WORLD here.
As part of the International Wine Tourism Grant, Australia’s South West has delivered a Tripadvisor Campaign for Wines of Western Australia. This campaign is aimed at Western Australia’s key international markets, UK, USA, New Zealand, Singapore and Malaysia and includes a series of regional wine guides to highlight and raise awareness of the 8 key wine regions in Western Australia.
Even though international travel restrictions still exist, this campaign is aimed at building education and awareness of WA’s wine regions and how they play an integral part of connecting tourism regions, in addition it encourages regional distribution for international travellers for when Australia’s International borders open.
Tripadvisor have created a Wines of Western Australia hub which you can view here.
● Custom travel guides have been created highlighting a range of bookable wine tourism experiences within each wine region
● A centralized landing page has been created which link to each wine guide
● Evergreen content will remain on Tripadvisor
● Wine Guides are promoted via banner advertisements, social media, and content
The campaign will run from 3 March to 30 April 2021.
The Discover Margaret River Wine Experiences campaign has commenced with the launch of the Experiences webpage .
Listings are free for MRWA members and consist of:
1 x image (minimum of 1800 x 1800 pixels)
30 word description
Free to take part and please submit your details here.
eDM to our Western Australian wine lovers
The format will be similar to the SHOP Margaret River Wine from Singapore eDM using your Discover Margaret River Wine Experiences webpage content. View the Singapore eDM here.
Subsidised Cost to participate: $50 / per cellar door and limited to a maximum of 12.
Please email Pip to register your interest.
If you have a Direct to Consumer offer you would like to promote to the wine lovers in Singapore on the MRW Singapore page, please send through the details to Pip.
There is no cost to be listed on the MRW Singapore page and we are taking expressions of interest for the next eDM supporting the Singapore SHOP MRW page for as subsidised fee of $50 + GST. A maximum of 12 wineries will be listed in the eDM to be sent to our 660+ Singaporean contacts. Please let Pip know if you would like to take part.
The SHOP Margaret River Wine page on the MRWA website is designed to promote member offers and direct consumers to your online store.
The page is supported by social media campaigns to drive traffic to the website. Traffic increased by 620% in 2020 (45,577 vs. 6,331), with the SHOP Margaret River Wine the most visited page.
To list an offer or update a current offer please complete this form
Social Media Carousel Ad Opportunity
Building on the success of our social media campaign driving visitation to the SHOP Margaret River Wine page, we have a new opportunity to feature your winery through a series of carousel ad campaigns.
Up-to five like-minded wineries will be grouped into one carousel campaign that will run for either three, five or seven days for $300, $450 or $600 respectively. You may work with fellow wineries and present your group collectively to MRWA if there are specific groups you wish to work with, for example, Small Family Group, Tom Cullity Trail Group, Organic Group or a Langton’s Classification Group, etc. Alternatively, we can group you with who we think will be a strong mix for each carousel.
What will you gain from the carousel ad campaigns?
These ads will allow multiple wineries to link to their corresponding landing pages, therefore bypassing the SHOP Margaret River wine page. This will result in far richer results and inevitably drive further visitation to your website. Your brand will be exposed to the MRWA email database along with lookalike audiences based on the characteristics of these subscribers. That is a collective audience of over 180,000 people who have a high affinity with Margaret River wineries.
For further details, see the proposal here.
To sign-up, click here
Margaret River Wine eDM Opportunity
We have created an exclusive opportunity for 12 wineries per month to feature your online store through a monthly series eDMs to the MRWA consumer database of 7,000+ Margaret River Wine Lovers.
To preview the format, click here to see the April edition.
Spots will be filled 1st-in-best dressed. If you miss this month, we will schedule you for a future month.
Cost per winery: $50 + GST (50% discount)
To sign-up, please contact Pip by email
To assist the wine industry at this time, Endevour Drinks has re-presented Endeavour Marketplace to us.
Using a ‘drop ship model’ Endevour Marketplace allows you to showcase your entire product range through Dan Murphy’s, allowing customers to browse an ‘endless aisle’.
Consignment model: applied as a percentage on the full retail price (excluding GST) sold to customers.
Payment is 10 business days from end of week less commission percentage and shipping fee.
Freight will be charged at a flat per box rate – $6.50 to metro address, $8.50 to regional address.
Pick up/drop off from suppliers nominated address, may need to be post office.
To see full presentation, click here
To watch the video, click here
To learn more, see website
If you have questions or need a hand with signing up email [email protected], one of the team will pick up your query and come back to you from there.
To assist the wine industry at this time, Endevour Drinks has proposed 7 ways to support, including up-ranging local producers to local stores.
What does this ‘local ranging’ look like?
* We’re looking to work with smaller, boutique producers that we can potentially up-range to Dan Murphy’s and / or BWS stores that are geographically close to their own regions, thereby giving these producers increased local bricks and mortar presence
* Wines could be temporarily loaded into our ranging systems for the next ~6 months
* We would need the wine to be delivered ‘direct to store’ to the stores carrying the range
* Our central buying teams will be setting these products up as optionally ranged products for our stores and then it is at the individual stores discretion what and how they merchandise local products in store
What’s the criteria for consideration?
* Given these extraordinary times, we’ve circumvented our normal ranging processes and schedules and will only require minimum criteria to consider the ranging of smaller local wineries, including:
– Wines must meet the quality expectations of the Dan Murphy’s / BWS customer
– Wines must present a commercially viable proposition for both the winery and Dan Murphy’s / BWS.
– Wine must have a barcode applied to the bottle at the winery (we can provide a barcode for you if required!)
– Wines must be delivered by the wineries, direct to the listed stores
– For simplicity, we would like to operate at a net:net cost and apply payment terms of 14 days from receipt of invoice
What’s the process from here?
If you would like to explore this channel to market, please contact:
Rick Blundo, WA Local Ranging, Dan Murphys
To see full presentation, click here