Wednesday 5 April 2023, 7 am – 3 pm
The National Biosecurity Forum brings together key stakeholders from around Australia to discuss challenges, opportunities and innovative approaches for protecting Australia’s biosecurity system.
The forum helps us work together to maintain and strengthen our biosecurity.
Learn more here.
10-week virtual, self-paced program commencing Tuesday 4 April
Learning program for Small to Medium Enterprises (SMEs) to investigate new R&D opportunities related to the Agrifood sector in WA. The course provides tools and information to help you better understand what’s involved with R&D and key things you need to consider at each step of the process. Learn more.
Wednesday 31 May, 8.30am – 2pm
Stella Bella, Luminosa Vineyard, 191 Gnarawary Rd, Margaret River
Join agroecologist/viticulturist Dr Mary Retallack, Retallack Viticulture Pty Ltd and Regional On-ground Coordinator, Kate Tarrant, Lower Blackwood LCDC, who will host a National EcoVineyards Program practical soil health field event with special guest presenter Mark Tupman, Productive Ecology, to discuss composting and soil health indicators. Learn more and register.
A Margaret River Wine stall is available each week for one MRWA Wine Producer member to:
The cost is $45 per week for eligible producers who meet this criteria:
Each producer can make one booking per fortnight. Should you wish to book more regularly, please let us know at [email protected] and we will let you know what is available.
Make your booking via the links below (be quick “first in best dressed”!).
Download Criteria & Guidelines
Testimonials
Victory Point Wine – “What a fabulously organised and welcoming vibe the Margaret River Farmers Market has! Arriving and getting set up was super easy, we had been allocated an incredible corner spot and being able to borrow a marquee from the organisers made it so smooth for us. The other stallholders gave us plenty of tips and help, and the reception from the attendees was engaged and positive. We even sold a bunch of wine! A great way to reach potential customers who are already shopping local. ” Sarah Flynn
Small Things Wine – “We were smashed!! Had we been open for another 30min we would’ve run out of wine!!” Ian Batt
Arlewood – “A great position – north and east facing stall. A wonderful opportunity to re-engage with the Margaret River community, have your brand associated with Margaret River’s regional produce and be on the top of passer’s by minds when visiting their next cellar door. Looking forward to showing off our wines at the stall again in late December.” Paris Hokin
Origins Market has an opportunity for a collective of wineries to share a space and staff in the Urban cellar door. Great opportunity for wineries looking to expand, or are needing a temporary cellar door while building or just wanting to sell direct to consumer without all the overheads.
Expressions of interest are open now for anyone wanting to find out more about the collective.
Find out more about the Winery Collective
Find out about leasing your own space
Contact Cassy Howard for more details, to register your interest in the collective or to discuss a pop-up space.
0457 503 636 | [email protected]
The Good Food & Wine Show presents the perfect opportunity for up to 12 Margaret River wineries to showcase at numerous at-show touch points, the VIP lounge, the Margaret River Pavilion, the Riedel Drinks Lab with Nick Ryan, plus a 12 month integrated marketing campaign and masterclass opportunities at the shows.
Margaret River Wine gained great exposure through the 2019 & 2022 Good Food & Wine Show and the participating wineries sales offset a large portion of the cost of participation.
MRWA has reserved a Margaret River Pavilion and secured the VIP Lounge pourage to maximise a 12-month marketing campaign. Tables will be limited.
Dates
Melbourne: 19-21 May 2023, Melbourne Convention & Exhibition Centre
Sydney: 23-25 June 2023, ICC Sydney
Perth: 21-23 July 2023, Perth Convention & Exhibition Centre
Brisbane: 27-29 October 2023, Brisbane Convention & Exhibition Centre
Proposal & Floor Plans
Good Food Wine Show MRWA Proposal
Melbourne Floor Plan
Sydney Floor Plan
Perth Floor Plan
Brisbane Floor Plan
Show Pricing
Individual Show:
$1,650 + GST
plus 8 doz bottles of wine per show for the Margaret River VIP Lounge
All 4 Shows (Melbourne, Sydney, Perth & Brisbane):
$1,500 + GST per show
plus 8 doz bottles of wine per show for the Margaret River VIP Lounge
Total $6,000 + GST plus 32 doz bottles for all 4 shows for the Margaret River VIP Lounge
Register your stand
Register to exhibiting in the Margaret River Pavilion here
Send enquires via email to [email protected]
A deposit will be taken once places are confirmed.
Monday 26 – Thursday 29 June, South Australia
This hands-on, intensive four-day course will present the latest techniques and technologies in winemaking and wine production. Over four days, participants will travel in a small group across various South Australian wine regions to visit sites and meet wine, food and industry specialists who are at the cutting-edge of Australian wine production. Learn more.
Event Overview:
Fine Vines Festival will once again showcase the region’s wine producers through an incredible collection of fine wine experiences for both the wine connoisseur and the aspirational drinker, attracting both locals and visitors throughout the 10-day event period from 20-29 October 2023.
Want to be a part of the program? Have a read through the event information in the Selection Criteria and then tell us about your event concept by following the link below.
FINE VINES FESTIVAL SELECTION CRITERIA & EOI
Expressions of Interest:
Expressions of interest officially close on Monday, May 10. Please get in touch with us before this date to discuss how you may wish to be involved.
Stuck for Ideas?
Contact the AHOY Management team at [email protected]
finevinesfestival.com.au
FB: @FineVinesFestival
IG: @finevinesfest
If you wish to discuss any skills / training requirements for your business please contact [email protected]
Further information on what skills / training is already available may be found at this here
Find WA Wines to the World upcoming information sessions and past presentation’s and recordings here.
A healthy soil is vital to ensure both high yields and future high yields, as well as environmental protection – there are no negative consequences on the ecosystem from having a healthy soil! But what IS a healthy soil?
Soil health can be defined as a soil’s ability to function and sustain plants, animals and humans as part of the ecosystem. This definition speaks to the importance of managing soils so they are sustainable for future generations. To do this, we need to remember that soil contains living organisms that, when provided the basic necessities of life – food, shelter, and water, – perform functions required to produce food and fibre.
This workshop aims to give participants an introduction to management practices and tools that work to repair and regenerate our soil ecosystems and build resilience from the ground up.
Session 1: Management practices to improve soil health & microbial diversity
Richard Leask, South Australian Viticulturalist & 2019 Nuffield Scholar
View live recording here.
Download PDF of presentation here.
Session 2: The soil health tool kit
Emeritus Professor Lynn Abbott
Download presentation here.
Find out more about the program and speakers here.
This event has been made possible through a collaboration between Lower Blackwood Catchment Land Conservation District Committee and the Margaret River Wine Association and is supported by Leaskagri, Wine Australia, Soil Dynamics and Grow Safe.
My Ultimate Pairing is a concept designed to deliver concise information on a wine’s drinkability to general public wine consumers who DON’T think in terms of flavour notes, tannins and palate expression.
View pilot here.
The 59-second format engages a winemaker / cellar door manager / chef / winery owner in discussion with concept creator Sarina Kamini on why the chosen wine is delicious and/or representative of the winery experience, and how to match it.
The format is deliberately simple. We want viewers to find an uncomplicated portal of engagement: “I like that food. I like Cabernet. This video made it easy for me to imagine how yummy it would be to drink that wine. I’m going to buy it.”
The concept seeks to help wineries individualise their offering, to their market, in a region bustling with exceptional wineries.
The video will run on the winery’s socials, the MRWA socials, and Sarina’s socials simultaneously.
The series is aimed predominantly at – but not restricted to – smaller-scale wineries who may not have the content creation budget, but who still want to talk to consumers in video format.
TIME REQUIREMENT
45-minutes filming with Sarina Kamini.
TECHNICAL FORMAT
The 59-second video will be presented as 1080 to fit Instagram and Facebook.
STYLE FORMAT
Titles of wine, and chosen winery representative. Finishing with the MRWA logo. The format will stick roughly to that of the pilot, though edit style, music and location will shift in order to represent the character of the winery and winemaker.
COST
$300. Includes the 59-second video and a secondary, smaller video edit (15 to 30 seconds) of bloopers or a quiet moment that doesn’t fit the main narrative.
GET INVOLVED
Send your expression of interest to Sarina at [email protected]
The adoption of organic and sustainable viticultural and winemaking practices is increasing around the world in response to climate change and economic, health and other social concerns of land managers and wine consumers. Organic and sustainable production systems have many similarities, with both aiming to protect and enhance the natural environment and ecological diversity. The two systems have different approaches to achieving those aims. In this webinar, Liz Pitcher will address some of the more common questions about these two production systems.
View webinar here.
Interactive Insights – book now for specialised training
Wine Australia has recently launched its new Interactive Insights portal and we’re offering tailored training on how to access targeted information for your state or region.
If you’re yet to do so, we’d encourage you to register for training here.
Australian Wine Connect creates a bold new world of opportunities for Australian wineries to promote their products via Wine Australia’s 24/7 virtual platform across the UK, Europe, USA, Canada and Asian markets. It allows buyers from across the world to network and meet producers, discover new wines, link up with distributors and enable sales conversations. It also offers ongoing live thought leadership sessions, tastings, and variety and regional explorations to showcase the people, places and processes that make Australian wine far from ordinary. This campaign is the largest Australian wine promotion ever held globally. It’s a first for the Australian wine community and for the global wine trade.
Note Wine Australia is still accepting registrations, with the trade launch effective from 27 April 2021.
Additional funding support is offered through WA WINES TO THE WORLD. Assuming producers are also eligible for Wine Australia’s Wine Export Grants, this could mean producers pay as little as 25% of the $2,500 participation fee.
Margaret River wineries have curated a great line up of special events for you to enjoy.
The conference will hear from grape and wine producers and leading researchers who will present the latest findings on bushfire preparedness, smoke effects and recovery from fire to ensure that grapegrowers, winemakers and businesses are better prepared, better informed and better equipped to handle the decisions that need to be made before, during and after bushfires.
Listen here.
The Chardonnay clone Gingin was imported into Western Australia in 1957 and has become one of Australia’s oldest recognised Chardonnay clones. While its phenotypic similarity to other Chardonnay clones has been noted, its exact origins remained a mystery. The AWRI has established a robust methodology for Chardonnay clonal identification that harnesses the detailed information provided by whole-genome DNA sequencing. This genomic technology was applied to unravel the history of this important grapevine clone by sequencing samples of Gingin and other clones suspected to be related to Gingin, including Mendoza and OF Chard. The findings shed light on the origins of these Chardonnay clones, while demonstrating the utility of the clonal genetic identification technology.
Employers of vintage and pruning workers are invited to join Rural Enterprises, the Harvest Trail Services (HTS) Provider for the South West, to an online Information Session on:
Find Zoom recording here, the link also includes the PowerPoint Presentation and the Harvest Trail Services brochure.
Alcohol Beverages Advertising Code Online Training
This course includes a series of short videos, interspersed with questions, designed to educate and consolidate an alcohol marketer’s understanding of the ABAC system and the high standards for marketing and packaging alcohol in Australia.
Allow about 1 1/4 hours to complete the course.
Complete training here.
Eligible wine businesses can create a listing on the Australian Tourism Data Warehouse (ATDW) at no cost to increase their online exposure. To take advantage of this opportunity, wineries can view the online training videos and see the new wine-related features, developed with funding from the Australian Government’s $50 million Export and Regional Wine Support Package.
Tourism Australia, Ultimate Winery Experiences and Wine Australia jointly present domestic marketing insights for wine and tourism businesses. Tourism Australia’s Robin Mack will discuss the renewed focus, strategy and support in the domestic market. Robin will also be sharing valuable consumer insights from their Consumer Demand Project and detail the tourism distribution ‘journey’.
Sustainable Winegrowing Australia is Australia’s national program for grapegrowers and winemakers to demonstrate and continuously improve their sustainability in the vineyard and winery through the environmental, social and economic aspects of their businesses. This webinar will provide an overview of the program including membership requirements, certification and use of the new Sustainable Winegrowing Australia trust mark.
Join Wine Australia CEO Andreas Clark who will introduce the newly released Wine Australia Strategic Plan 2020–25. This Plan provides a pathway to support profitable, resilient and sustainable winegrape and wine businesses and addresses key issues including growing value, export, wine tourism, innovation, climate change, sustainability and biosecurity. In addition, Andreas will introduce the Annual Operational Plan outlining Wine Australia’s plans for the next 12 months. Also hear from Stu Barclay – Wine Australia’s GM Marketing, Dr Liz Waters – Wine Australia’s GM Research, Development and Adoption and Rachel Triggs – Wine Australia’s General Counsel and GM – Market Access in this webinar which is not to be missed!
As part of the International Wine Tourism Grant, Australia’s South West has delivered a Tripadvisor Campaign for Wines of Western Australia. This campaign is aimed at Western Australia’s key international markets, UK, USA, New Zealand, Singapore and Malaysia and includes a series of regional wine guides to highlight and raise awareness of the 8 key wine regions in Western Australia.
Even though international travel restrictions still exist, this campaign is aimed at building education and awareness of WA’s wine regions and how they play an integral part of connecting tourism regions, in addition it encourages regional distribution for international travellers for when Australia’s International borders open.
Tripadvisor have created a Wines of Western Australia hub which you can view here.
● Custom travel guides have been created highlighting a range of bookable wine tourism experiences within each wine region
● A centralized landing page has been created which link to each wine guide
● Evergreen content will remain on Tripadvisor
● Wine Guides are promoted via banner advertisements, social media, and content
The campaign will run from 3 March to 30 April 2021.
The Discover Margaret River Wine Experiences campaign has commenced with the launch of the Experiences webpage .
Listings are free for MRWA members and consist of:
1 x image (minimum of 1800 x 1800 pixels)
30 word description
URL link
Free to take part and please submit your details here.
eDM to our Western Australian wine lovers
The format will be similar to the SHOP Margaret River Wine from Singapore eDM using your Discover Margaret River Wine Experiences webpage content. View the Singapore eDM here.
Subsidised Cost to participate: $50 / per cellar door and limited to a maximum of 12.
Please email Pip to register your interest.
9 July 12.30 pm – 1.30 pm
Australia’s climate is variable, and it is changing. Grapegrowers and winemakers in Australia are already adjusting practices in their vineyards and wineries to keep pace. However, to date, many of these changes have been reactive; driven by the changes that are experienced season-to-season.
The new, world-leading resource Australia’s Wine Future: A Climate Atlas will help improve our climate adaptation response, as it provides a range of detailed insights about how the climate is projected to change within each of Australia’s wine regions until 2100.
Presented by Dr Rebecca Harris and Dr Tom Remenyi of the Climate Futures team at the University of Tasmania, this webinar will explore The Climate Atlas and what it shows for Australian wine regions in the Regional Program clusters.
The Climate Atlas combines a series of climate change models to clearly show projected trends in temperature, rainfall, aridity and in their distribution patterns in regions of Australia where grapes are grown.
It will help to explore the regionally specific climate challenges that we will need to manage and includes an indication of which regions around the country are similar now to through to the predicted conditions in 2100, allowing growers and wineries to look to their peers and viticultural experts around the country on how to adapt for the future.
Click here to watch a special report on Landline about The Climate Atlas or here to download the Climate Atlas.
If you have a Direct to Consumer offer you would like to promote to the wine lovers in Singapore on the MRW Singapore page, please send through the details to Pip.
There is no cost to be listed on the MRW Singapore page and we are taking expressions of interest for the next eDM supporting the Singapore SHOP MRW page for as subsidised fee of $50 + GST. A maximum of 12 wineries will be listed in the eDM to be sent to our 660+ Singaporean contacts. Please let Pip know if you would like to take part.
The SHOP Margaret River Wine page on the MRWA website is designed to promote member offers and direct consumers to your online store.
The page is supported by social media campaigns to drive traffic to the website. Traffic increased by 620% in 2020 (45,577 vs. 6,331), with the SHOP Margaret River Wine the most visited page.
To list an offer or update a current offer please complete this form
Building on the success of our social media campaign driving visitation to the SHOP Margaret River Wine page, we have a new opportunity to feature your winery through a series of carousel ad campaigns.
Up-to five like-minded wineries will be grouped into one carousel campaign that will run for either three, five or seven days for $300, $450 or $600 respectively. You may work with fellow wineries and present your group collectively to MRWA if there are specific groups you wish to work with, for example, Small Family Group, Tom Cullity Trail Group, Organic Group or a Langton’s Classification Group, etc. Alternatively, we can group you with who we think will be a strong mix for each carousel.
What will you gain from the carousel ad campaigns?
These ads will allow multiple wineries to link to their corresponding landing pages, therefore bypassing the SHOP Margaret River wine page. This will result in far richer results and inevitably drive further visitation to your website. Your brand will be exposed to the MRWA email database along with lookalike audiences based on the characteristics of these subscribers. That is a collective audience of over 180,000 people who have a high affinity with Margaret River wineries.
For further details, see the proposal here.
To sign-up, click here
We have created an exclusive opportunity for 12 wineries per month to feature your online store through a monthly series eDMs to the MRWA consumer database of 7,000+ Margaret River Wine Lovers.
To preview the format, click here to see the April edition.
Spots will be filled 1st-in-best dressed. If you miss this month, we will schedule you for a future month.
Timing: Monthly
Cost per winery: $50 + GST (50% discount)
To sign-up, please contact Pip by email
To assist the wine industry at this time, Endevour Drinks has re-presented Endeavour Marketplace to us.
Using a ‘drop ship model’ Endevour Marketplace allows you to showcase your entire product range through Dan Murphy’s, allowing customers to browse an ‘endless aisle’.
Consignment model: applied as a percentage on the full retail price (excluding GST) sold to customers.
Payment is 10 business days from end of week less commission percentage and shipping fee.
Freight will be charged at a flat per box rate – $6.50 to metro address, $8.50 to regional address.
Pick up/drop off from suppliers nominated address, may need to be post office.
To see full presentation, click here
To watch the video, click here
To learn more, see website
If you have questions or need a hand with signing up email [email protected], one of the team will pick up your query and come back to you from there.
To assist the wine industry at this time, Endevour Drinks has proposed 7 ways to support, including up-ranging local producers to local stores.
What does this ‘local ranging’ look like?
* We’re looking to work with smaller, boutique producers that we can potentially up-range to Dan Murphy’s and / or BWS stores that are geographically close to their own regions, thereby giving these producers increased local bricks and mortar presence
* Wines could be temporarily loaded into our ranging systems for the next ~6 months
* We would need the wine to be delivered ‘direct to store’ to the stores carrying the range
* Our central buying teams will be setting these products up as optionally ranged products for our stores and then it is at the individual stores discretion what and how they merchandise local products in store
What’s the criteria for consideration?
* Given these extraordinary times, we’ve circumvented our normal ranging processes and schedules and will only require minimum criteria to consider the ranging of smaller local wineries, including:
– Wines must meet the quality expectations of the Dan Murphy’s / BWS customer
– Wines must present a commercially viable proposition for both the winery and Dan Murphy’s / BWS.
– Wine must have a barcode applied to the bottle at the winery (we can provide a barcode for you if required!)
– Wines must be delivered by the wineries, direct to the listed stores
– For simplicity, we would like to operate at a net:net cost and apply payment terms of 14 days from receipt of invoice
What’s the process from here?
If you would like to explore this channel to market, please contact:
Rick Blundo, WA Local Ranging, Dan Murphys
[email protected]
To see full presentation, click here