Thursday 19 May – Voyager Estate

Margaret River Wine Association presents our 2022 Sustainability Program.
5pm to 7pm (late arrivals welcome)
Free for MRWA Members, non-members $25.
Please note: there is a limit of 2 tickets per business to the sundowner (should you require more please contact Pip.

RSVP here.

Thursday 19 May

Full day field workshop event for Viticulturists, Grape Growers and Wine Producers with in field practical demonstrations.
Limited to 20 participants, 1 ticket only per company.
Register here.

Busselton – 31 May – 1 June

Tourism Council WA will be delivering newly updated tourism workshops in Busselton These workshops take into account the latest information, research, and trends to assist your tourism business. Upcoming workshops are:

Tourism Council WA will also be hosting a Tourism Connect networking event in Busselton on 31 May. Each Tourism Council WA member is entitled to two complimentary tickets per business. They welcome businesses that are not members or that are not in the tourism industry to attend, however there will be a fee of $25pp. Additional attendees for Tourism Council WA members (i.e. more than two people) will also incur a fee of $25. Please click this link to register.

 

Dan Murphy’s would like to take this opportunity to invite submissions for the 2022 Dan Murphy’s and BWS Red Wine range review. In store live dates are early May with initial orders expected early April.

Both brands will be working closely together as they look to further curate their ranges to ensure they are locally relevant and reflective of current and future growth areas. Of particular focus are submissions in the following areas:

Other important points to note:

Dan Murphy’s Only

The red wine range review does not cover their entire red wine range. The following areas are Out Of Scope for this review, with these reviewed at different times of the year:

 

Whilst they are looking for new products to add to the existing range, they’ll also be reviewing the existing range based on the following metrics:

All products will be reviewed against their competitive set within each brand.

Range contraction will occur in varietals / price nodes with range duplication. Products that do not provide differentiation and / or have low customer loyalty will be removed from range. BWS in particular will be reviewing SKU proliferation in some store clusters, which may lead to a net reduction in those stores.

Change To Timelines and Process

Please read the following carefully as it contains important information regarding changes to timelines and submission processes.

If your product matches the above criteria and you wish to submit for ranging in either Dan Murphy’s and / or BWS, please complete the 2022 Endeavour Drinks Red Wine Submission Form no later than Friday 15th October. No physical product samples are required at this stage.

Suppliers of shortlisted products will then be invited to submit physical samples (either tank samples or finished goods) for assessment. All submissions will need to be made to the Endeavour Drinks Wine Panel via the Sample Submission Form with samples sent to Endeavour Drinks Wine Panel – Red Wine Review at 789 Heidelberg Road, Alphington, Victoria 3078 by no later than Friday 19th November.

Please do not send physical samples unless asked to do so.

Suppliers of successful products will then be invited to enter details into Partner Hub (if you do not have access to Partner Hub, please contact [email protected] in advance) with full set up needing to be complete by no later than Friday 24th December. 

Please appreciate that they often receive in excess of 1,000 submissions and will not be able to provide feedback on all products to all suppliers, but they will endeavour to notify of any range changes in a timely manner.

Regards

The Endeavour Drinks Wine Team

Ian Wolfe – Category Manager Endeavour Fine Wine West –  [email protected]

Mark Samaha – Assistant Category Manager Endeavour Fine Wine West – [email protected]

Rick Blundo – Assistant Category Manager Endeavour Fine Wine West – [email protected]

A Margaret River Wine stall is available each week for one MRWA Wine Producer member to:

The cost is $45 per week for eligible producers who meet this criteria:

Stall bookings will be released in 3-month blocks. Each producer can make one booking per block.
Should you wish to book more regularly, please let us know at [email protected] and we will let you know what is available.

Make your booking via the links below (be quick “first in best dressed”!).

Download Criteria & Guidelines

Book December 2022 to February 2023

Testimonials

27 November 2021 – “What a fabulously organised and welcoming vibe the Margaret River Farmers Market has! Arriving and getting set up was super easy, we had been allocated an incredible corner spot and being able to borrow a marquee from the organisers made it so smooth for us. The other stallholders gave us plenty of tips and help, and the reception from the attendees was engaged and positive. We even sold a bunch of wine! A great way to reach potential customers who are already shopping local. ”  Sarah Flynn, Victory Point Wine

6 November 2021 – “We were smashed!! Had we been open for another 30min we would’ve run out of wine!!” Ian Batt, Small Things Wine

2 October 2021 – “A great position – north and east facing stall. A wonderful opportunity to re-engage with the Margaret River community, have your brand associated with Margaret River’s regional produce and be on the top of passer’s by minds when visiting their next cellar door. Looking forward to showing off our wines at the stall again in late December.” Paris Hokin,  Arlewood

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Are you a producer looking to grow your wine-appreciating audience, build your brand and engage with like-minded boutique producers?  Origins Market could be the perfect place to engage with people who appreciate quality wine, food and produce, and care about its source.

Origins Market opens in Busselton on 4 November and will be a market unlike anything else seen before in WA. It will celebrate our state’s best produce and be a destination in its own right. Our inspiration comes from the Borough Markets in London, the Oxbow Market in Napa and Barcelona’s Mercado de La Boqueria – but our focus is 100% local.

Within the market, which includes fresh produce, a roastery, bakery, deli, florist, seafood, butcher, condiments, dairy, health foods, artisan products, eateries, food trucks, a microbrewery and distillery, we have a dedicated and curated West Australian wine hub. We have a number of wineries already locked in but still have some space available like-minded wineries to provide tastings and wine sales and we will support you on this journey with a comprehensive national marketing campaign, staffing solutions, and fit-out. You will not need to apply for an additional liquor licence as we comply to a Market license.

Our location in the Power Centre development ensures foot traffic of 25,000 per week before we even open and when Jetstar commences flights from Melbourne in June, Busselton will truly be the gateway to the South West.

Applications close in July and I would love to speak to wine producers who share our ethos of community connection and blurring the lines between production and consumption. If you’re ready to take the next step and open up to new opportunities  please let me know and I’ll arrange a time to meet.

Louise Cashmore
Curator – Origins Market
+61 451 828 106
[email protected]

Download Origins Market prospectus

Download Origins Market Expression of Interest

South Regional TAFE Margaret River Campus

South Regional TAFE provides high-quality vocational training, apprenticeships, traineeships and short courses that can lead to an exciting career. You can study full-time, part-time or online. Their training delivery is flexible to suit your needs.

The Short Course flyer includes the new Skill Set courses which are Fee Free for concession holders.

SR TAFE Short Courses Flyer updated 20/4/22

Includes:

AusChem WA Training – 2-day course
0830-1630 Wednesday 11 & Thursday 12 May 2022 FULL
0830-1630 Wednesdays 8 & 15 June 2022 – (2 Wednesdays)
0830-1630 Wednesday 7 & Thursday 8 September 2022

ReAccred – AusChem – 1 day course
0900-1600 Wednesday 26 October 2022

southregionaltafe.wa.edu.au

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Find WA Wines to the World upcoming information sessions and past presentation’s and recordings here.

A healthy soil is vital to ensure both high yields and future high yields, as well as environmental protection – there are no negative consequences on the ecosystem from having a healthy soil! But what IS a healthy soil?

Soil health can be defined as a soil’s ability to function and sustain plants, animals and humans as part of the ecosystem. This definition speaks to the importance of managing soils so they are sustainable for future generations. To do this, we need to remember that soil contains living organisms that, when provided the basic necessities of life – food, shelter, and water, – perform functions required to produce food and fibre.

This workshop aims to give participants an introduction to management practices and tools that work to repair and regenerate our soil ecosystems and build resilience from the ground up.

Session 1: Management practices to improve soil health & microbial diversity
Richard Leask, South Australian Viticulturalist & 2019 Nuffield Scholar

View live recording here.
Download PDF of presentation here.

Session 2: The soil health tool kit
Emeritus Professor Lynn Abbott
Download presentation here.

Find out more about the program and speakers here.

This event has been made possible through a collaboration between Lower Blackwood Catchment Land Conservation District Committee and the Margaret River Wine Association and is supported by Leaskagri, Wine Australia, Soil Dynamics and Grow Safe.

My Ultimate Pairing is a concept designed to deliver concise information on a wine’s drinkability to general public wine consumers who DON’T think in terms of flavour notes, tannins and palate expression.

View pilot here.

The 59-second format engages a winemaker / cellar door manager / chef / winery owner in discussion with concept creator Sarina Kamini on why the chosen wine is delicious and/or representative of the winery experience, and how to match it.

The format is deliberately simple. We want viewers to find an uncomplicated portal of engagement: “I like that food. I like Cabernet. This video made it easy for me to imagine how yummy it would be to drink that wine. I’m going to buy it.”

The concept seeks to help wineries individualise their offering, to their market, in a region bustling with exceptional wineries.

The video will run on the winery’s socials, the MRWA socials, and Sarina’s socials simultaneously.

The series is aimed predominantly at – but not restricted to – smaller-scale wineries who may not have the content creation budget, but who still want to talk to consumers in video format.

TIME REQUIREMENT
45-minutes filming with Sarina Kamini.

TECHNICAL FORMAT
The 59-second video will be presented as 1080 to fit Instagram and Facebook.

STYLE FORMAT
Titles of wine, and chosen winery representative. Finishing with the MRWA logo. The format will stick roughly to that of the pilot, though edit style, music and location will shift in order to represent the character of the winery and winemaker.

COST
$300. Includes the 59-second video and a secondary, smaller video edit (15 to 30 seconds) of bloopers or a quiet moment that doesn’t fit the main narrative.

GET INVOLVED
Send your expression of interest to Sarina at [email protected]

The adoption of organic and sustainable viticultural and winemaking practices is increasing around the world in response to climate change and economic, health and other social concerns of land managers and wine consumers. Organic and sustainable production systems have many similarities, with both aiming to protect and enhance the natural environment and ecological diversity. The two systems have different approaches to achieving those aims. In this webinar, Liz Pitcher will address some of the more common questions about these two production systems.

View webinar here.

Thank you for sharing your skills & training needs with us. SRTAFE have listened and actioned these needs and providing the following:

If you wish to discuss any skills / training requirements for your business please contact [email protected]  

Further information on what skills / training is already available may be found at this here

Many cellar doors and wineries already offer a discount to locals (usually 10% to 15%) but this is not widely known.
This Margaret River Wine campaign is aimed at locals, especially to sustain the upcoming quiet winter months.
Starting from 19th April (post school holidays) and will be supported by Social Media & Local Print Advertising.

The website footer includes details of the campaign. See https://margaretriver.wine/supportlocal/
To be listed on the page please complete this form

Artwork Concepts: Click here.
Cost to participate:  Free for MRWA members
For more information: Contact Pip Heaford

Interactive Insights – book now for specialised training

Wine Australia has recently launched its new Interactive Insights portal and we’re offering tailored training on how to access targeted information for your state or region.

If you’re yet to do so, we’d encourage you to register for training here.

The US Market Entry Program provides in-market support to wineries interested in entering or re-entering the US market. It also provides in depth brand strategy support to wineries ready to move commercially in the market.  Wine Australia offers guidance and marketing support in communications, import logistics and trade outreach, to assist entry-to-market and brand exposure needs. Collaboration with importer brokers, media outlets and key trade and media contacts will be a central focus of the Market Entry Program in FY’22.

Note applications opened 22 March 2021 and Wine Australia has a preferred sign-up date of 23 April 2021.

Additional funding support and a market preparedness training program is offered through WA WINES TO THE WORLD for a maximum of 10 program participants.  Assuming producers are also eligible for Wine Australia’s Wine Export Grants, this could mean producers pay as little as 25% of the $12,500 participation fee.

We welcome all program participants’ feedback.  If you have any questions at all re the above please contact us.

Over the last 3-years the MRWA Export and Wine Tourism Plans have had a strategic focus on Singapore. Promotions have included in-market events, masterclasses, PR and famils to drive sales and support new exporters. Singapore has one of the highest values per litre for Margaret River wine at $15.62 (vs. USA at $11.99 and China at $12.75).

The “Margaret River Wine Tasting Series” will present WA’s best wines and personalities to this market in a virtual way.

Find out more here.

Submit your expression of interest here.

This program is supported by:

Access Asia Grants

#WAbusinessgrants #accessasia #asianengagement #internationalengagement

The conference will hear from grape and wine producers and leading researchers who will present the latest findings on bushfire preparedness, smoke effects and recovery from fire to ensure that grapegrowers, winemakers and businesses are better prepared, better informed and better equipped to handle the decisions that need to be made before, during and after bushfires.

Listen here.

The Good Food & Wine Show presents the perfect opportunity for up to 12 Margaret River wineries to showcase at numerous at-show touch points, the VIP lounge, the Margaret River Pavilion, the Riedel Drinks Lab with Nick Ryan, plus a 12 month integrated marketing campaign and masterclass opportunities at the shows.

Margaret River Wine gained great exposure through the 2019 & 2022 Good Food & Wine Show and the participating wineries sales offset a large portion of the cost of participation.

MRWA has reserved a Margaret River Pavilion and secured the VIP Lounge pourage to maximise a 12-month marketing campaign.  Tables will be limited.

Dates

Brisbane: 21 – 23 October 2022
Brisbane Convention & Exhibition Centre

Melbourne: 19-21 May 2023
Melbourne Convention & Exhibition Centre

Sydney: 23-25 June 2023
ICC Sydney

Perth: 21-23 July 2023
Perth Convention & Exhibition Centre

Brisbane: 27-29 October 2023
Brisbane Convention & Exhibition Centre

Pricing

Good Food Wine Show MRWA Proposal
$1,500 + GST plus 8 doz bottles of wine per show for the VIP Lounge
$5,600 + GST plus 32 doz bottles for all 4 shows for the VIP Lounge

Register your interest
Register to exhibiting in the Margaret River Pavilion via email to [email protected]

A deposit will be taken once places are confirmed.

Australian Wine Connect creates a bold new world of opportunities for Australian wineries to promote their products via Wine Australia’s 24/7 virtual platform across the UK, Europe, USA, Canada and Asian markets. It allows buyers from across the world to network and meet producers, discover new wines, link up with distributors and enable sales conversations. It also offers ongoing live thought leadership sessions, tastings, and variety and regional explorations to showcase the people, places and processes that make Australian wine far from ordinary.  This campaign is the largest Australian wine promotion ever held globally. It’s a first for the Australian wine community and for the global wine trade.

Note Wine Australia is still accepting registrations, with the trade launch effective from 27 April 2021.

Additional funding support is offered through WA WINES TO THE WORLD.  Assuming producers are also eligible for Wine Australia’s Wine Export Grants, this could mean producers pay as little as 25% of the $2,500 participation fee.

Margaret River wineries have curated a great line up of special events for you to enjoy.

The Chardonnay clone Gingin was imported into Western Australia in 1957 and has become one of Australia’s oldest recognised Chardonnay clones. While its phenotypic similarity to other Chardonnay clones has been noted, its exact origins remained a mystery. The AWRI has established a robust methodology for Chardonnay clonal identification that harnesses the detailed information provided by whole-genome DNA sequencing. This genomic technology was applied to unravel the history of this important grapevine clone by sequencing samples of Gingin and other clones suspected to be related to Gingin, including Mendoza and OF Chard. The findings shed light on the origins of these Chardonnay clones, while demonstrating the utility of the clonal genetic identification technology.

Watch recording.

Employers of vintage and pruning workers are invited to join Rural Enterprises, the Harvest Trail Services (HTS) Provider for the South West, to an online Information Session on:

Find Zoom recording here, the link also includes the PowerPoint Presentation and the Harvest Trail Services brochure.

Alcohol Beverages Advertising Code Online Training

This course includes a series of short videos, interspersed with questions, designed to educate and consolidate an alcohol marketer’s understanding of the ABAC system and the high standards for marketing and packaging alcohol in Australia.

Allow about 1 1/4 hours to complete the course.

Complete training here.

Eligible wine businesses can create a listing on the Australian Tourism Data Warehouse (ATDW) at no cost to increase their online exposure. To take advantage of this opportunity, wineries can view the online training videos and see the new wine-related features, developed with funding from the Australian Government’s $50 million Export and Regional Wine Support Package.

December 2020 – June 2021

In response to the changing trade dynamic in China WCA have listened to their members as well as the industry about the importance to focus on China and surrounding Asian markets. With this in mind, they have launched the WCA Wine Marketing Program: Asian Markets 2020-21. This is a 4 module online and face-to-face learning experience designed to keep you up-to-date with the latest from the Chinese and surrounding Asian markets.

It will start with 3 online modules over the next 6 months and end with the re-scheduled Wine Marketing Summit on 24 June 2020 in Sydney.

Limited places available – book your place today

Find out more and book here.

Western Australia’s hospitality industry is being prepared for a return to business with the launch of a mandatory COVID-19 hygiene training program to protect the public and venue staff. This training initiative ensures strong COVID-19 protections will be in place when restrictions are eased in the future.

The course is being delivered by the Australian Hotels Association (WA) and is supported by the McGowan Government.

This training applies to all Cellar Door and food service staff and is mandatory prior to re-opening of premises.

A trained Hygiene Officer must be on the premises at all times (if you intend on completing the Hygiene Officer Course, you do not need to complete the Tier 1):

The Wine Tourism Product Development Business Coaching Program provides subsidised assistance to businesses across the Margaret River region to accelerate the development and growth of compelling wine tourism experiences for visitors from our region’s key international tourism and export markets.

There are six places available in the two part program, which entitles business to up to 60 hours of business coaching support.  The program is valued at $6,000, but available to MRWA, MRBTA or ASW members at a subsidised cost of $3,000.  Please see full details of program on page 2 here.

The program is currently taking Expressions of Interest.  EOI’s will be reviewed by the International Wine Tourism Steering Grant Committee.  Preference will be given to businesses who are seeking to develop product not currently available in the Margaret River region, with the ability to drive visitation.

This program is supported by the International Wine Tourism Grant funded by Wine Australia, MRWA, MRBTA, SWDC and ASW.

Tourism Australia, Ultimate Winery Experiences and Wine Australia jointly present domestic marketing insights for wine and tourism businesses. Tourism Australia’s Robin Mack will discuss the renewed focus, strategy and support in the domestic market. Robin will also be sharing valuable consumer insights from their Consumer Demand Project and detail the tourism distribution ‘journey’.

Watch recording

Sustainable Winegrowing Australia is Australia’s national program for grapegrowers and winemakers to demonstrate and continuously improve their sustainability in the vineyard and winery through the environmental, social and economic aspects of their businesses. This webinar will provide an overview of the program including membership requirements, certification and use of the new Sustainable Winegrowing Australia trust mark.

Watch webinar recording

Join Wine Australia CEO Andreas Clark who will introduce the newly released Wine Australia Strategic Plan 2020–25. This Plan provides a pathway to support profitable, resilient and sustainable winegrape and wine businesses and addresses key issues including growing value, export, wine tourism, innovation, climate change, sustainability and biosecurity. In addition, Andreas will introduce the Annual Operational Plan outlining Wine Australia’s plans for the next 12 months. Also hear from Stu Barclay – Wine Australia’s GM Marketing, Dr Liz Waters – Wine Australia’s GM Research, Development and Adoption and Rachel Triggs – Wine Australia’s General Counsel and GM – Market Access in this webinar which is not to be missed!

Watch recording

As part of the International Wine Tourism Grant, Australia’s South West has delivered a Tripadvisor Campaign for Wines of Western Australia. This campaign is aimed at Western Australia’s key international markets, UK, USA, New Zealand, Singapore and Malaysia and includes a series of regional wine guides to highlight and raise awareness of the 8 key wine regions in Western Australia.

Even though international travel restrictions still exist, this campaign is aimed at building education and awareness of WA’s wine regions and how they play an integral part of connecting tourism regions, in addition it encourages regional distribution for international travellers for when Australia’s International borders open.

Tripadvisor have created a Wines of Western Australia hub which you can view here.

●  Custom travel guides have been created highlighting a range of bookable wine tourism experiences within each wine region

●  A centralized landing page has been created which link to each wine guide

●  Evergreen content will remain on Tripadvisor

●  Wine Guides are promoted via banner advertisements, social media, and content

The campaign will run from 3 March to 30 April 2021.

The Discover Margaret River Wine Experiences campaign has commenced with the launch of the Experiences webpage .

Listings are free for MRWA members and consist of:
1 x image (minimum of 1800 x 1800 pixels)
30 word description
URL link
Free to take part and please submit your details here.

eDM to our Western Australian wine lovers
The format will be similar to the SHOP Margaret River Wine from Singapore eDM using your Discover Margaret River Wine Experiences webpage content. View the Singapore eDM here.
Subsidised Cost to participate: $50 / per cellar door and limited to a maximum of 12.
Please email Pip to register your interest.

9 July 12.30 pm – 1.30 pm

Australia’s climate is variable, and it is changing. Grapegrowers and winemakers in Australia are already adjusting practices in their vineyards and wineries to keep pace. However, to date, many of these changes have been reactive; driven by the changes that are experienced season-to-season.

The new, world-leading resource Australia’s Wine Future: A Climate Atlas will help improve our climate adaptation response, as it provides a range of detailed insights about how the climate is projected to change within each of Australia’s wine regions until 2100.

Presented by Dr Rebecca Harris and Dr Tom Remenyi of the Climate Futures team at the University of Tasmania, this webinar will explore The Climate Atlas and what it shows for Australian wine regions in the Regional Program clusters.

The Climate Atlas combines a series of climate change models to clearly show projected trends in temperature, rainfall, aridity and in their distribution patterns in regions of Australia where grapes are grown.

It will help to explore the regionally specific climate challenges that we will need to manage and includes an indication of which regions around the country are similar now to through to the predicted conditions in 2100, allowing growers and wineries to look to their peers and viticultural experts around the country on how to adapt for the future.

Click here to watch a special report on Landline about The Climate Atlas or here to download the Climate Atlas.

Watch webinar recording here

If you have a Direct to Consumer offer you would like to promote to the wine lovers in Singapore on the MRW Singapore page,  please send through the details to Pip.

There is no cost to be listed on the MRW Singapore page and we are taking expressions of interest for the next eDM supporting the Singapore SHOP MRW page for as subsidised fee of $50 + GST. A maximum of 12 wineries will be listed in the eDM to be sent to our 660+ Singaporean contacts. Please let Pip know if you would like to take part.

The SHOP Margaret River Wine page on the MRWA website is designed to promote member offers and direct consumers to your online store.

The page is supported by social media campaigns to drive traffic to the website. Traffic increased by 620% in 2020 (45,577 vs. 6,331), with the SHOP Margaret River Wine the most visited page.

To list an offer or update a current offer please complete this form

Social Media Carousel Ad Opportunity

Building on the success of our social media campaign driving visitation to the SHOP Margaret River Wine page, we have a new opportunity to feature your winery through a series of carousel ad campaigns.

Up-to five like-minded wineries will be grouped into one carousel campaign that will run for either three, five or seven days for $300, $450 or $600 respectively. You may work with fellow wineries and present your group collectively to MRWA if there are specific groups you wish to work with, for example, Small Family Group, Tom Cullity Trail Group, Organic Group or a Langton’s Classification Group, etc. Alternatively, we can group you with who we think will be a strong mix for each carousel.

What will you gain from the carousel ad campaigns?
These ads will allow multiple wineries to link to their corresponding landing pages, therefore bypassing the SHOP Margaret River wine page. This will result in far richer results and inevitably drive further visitation to your website. Your brand will be exposed to the MRWA email database along with lookalike audiences based on the characteristics of these subscribers. That is a collective audience of over 180,000 people who have a high affinity with Margaret River wineries.

For further details, see the proposal here.
To sign-up, click here

Margaret River Wine eDM Opportunity

We have created an exclusive opportunity for 12 wineries per month to feature your online store through a monthly series eDMs to the MRWA consumer database of 7,000+ Margaret River Wine Lovers.

To preview the format, click here to see the April edition.

Spots will be filled 1st-in-best dressed. If you miss this month, we will schedule you for a future month.

Timing: Monthly
Cost per winery:  $50 + GST (50% discount)
To sign-up, please contact Pip by email

To assist the wine industry at this time, Endevour Drinks has re-presented Endeavour Marketplace to us.

Using a ‘drop ship model’ Endevour Marketplace allows you to showcase your entire product range through Dan Murphy’s, allowing customers to browse an ‘endless aisle’.

Consignment model: applied as a percentage on the full retail price (excluding GST) sold to customers.
Payment is 10 business days from end of week less commission percentage and shipping fee.
Freight will be charged at a flat per box rate – $6.50 to metro address, $8.50 to regional address.
Pick up/drop off from suppliers nominated address, may need to be post office.

To see full presentation, click here
To watch the video, click here
To learn more, see website

If you have questions or need a hand with signing up email [email protected], one of the team will pick up your query and come back to you from there.

To assist the wine industry at this time, Endevour Drinks has proposed 7 ways to support, including up-ranging local producers to local stores.  

What does this ‘local ranging’ look like?

* We’re looking to work with smaller, boutique producers that we can potentially up-range to Dan Murphy’s and / or BWS stores that are geographically close to their own regions, thereby giving these producers increased local bricks and mortar presence
* Wines could be temporarily loaded into our ranging systems for the next ~6 months
* We would need the wine to be delivered ‘direct to store’ to the stores carrying the range
* Our central buying teams will be setting these products up as optionally ranged products for our stores and then it is at the individual stores discretion what and how they merchandise local products in store

What’s the criteria for consideration?

* Given these extraordinary times, we’ve circumvented our normal ranging processes and schedules and will only require minimum criteria to consider the ranging of smaller local wineries, including:
– Wines must meet the quality expectations of the Dan Murphy’s / BWS customer
– Wines must present a commercially viable proposition for both the winery and Dan Murphy’s / BWS.
– Wine must have a barcode applied to the bottle at the winery (we can provide a barcode for you if required!)
– Wines must be delivered by the wineries, direct to the listed stores
– For simplicity, we would like to operate at a net:net cost and apply payment terms of 14 days from receipt of invoice

What’s the process from here?
If you would like to explore this channel to market, please contact:
Rick Blundo, WA Local Ranging, Dan Murphys
[email protected]

To see full presentation, click here