Join us in celebrating the world's most widely planted vine (and delicious wine)!Similar to the successful Chardonnay Campaign we ran early this year, we will be:
- Posting to socials with Cabernet with stories, facts and recipes to encourage everyone shop for Margaret River Cabernet to celebrate Cabernet Day
- "Cabernet Live" virtual tasting with Yarra Valley & Coonawarra
- Cabernet themed eDM & blogs
- Cross promotion with Nick Ryan and the Good Food & Wine Show
- And the James Halliday Australian Cabernet Challenge by Langton's (judging on 7th-8th Sept)
What you can do:
- Let us know what you have planned so we can promote and share your photos, stories and online events
- Please send U an updated offer for our SHOP page with any Cabernet specific deals
- Tag us in your IG posts and stories @margaret_river_wine
- Hashtag #MargaretRiverCabernet and #InternationalCabernetDay and encourage everyone to do the same
PS apparently in the UK it is celebrated on 30 Aug but Australia follows the US, therefore celebrating on the Thursday before the US Labour Day weekend.