Over the last 3-years the MRWA Export and Wine Tourism Plans have had a strategic focus on Singapore. Promotions have included in-market events, masterclasses, PR and famils to drive sales and support new exporters. Singapore has one of the highest values per litre for Margaret River wine at $15.62 (vs. USA at $11.99 and China at $12.75).The “Margaret River Wine Tasting Series” will present WA’s best wines and personalities to this market in a virtual way.
- There would be a minimum of 20-30 guests per session, and four masterclasses in the month of April 2021
- Each masterclass would showcase of different wineries, which would be grouped based on themes
- Guests would buy a ticket to the F&B venue and a winemakers/ambassador will personally host the masterclasses via video conferencing from Margaret River
- Following the masterclass, guests will be directed to the www.margaretriver.wine/shop-singapore/ and encouraged to purchase their favourite wines at a special rate from the importer in Singapore or directly from the winery
Find out more here.
Submit your expression of interest here.
This program is supported by:
Access Asia Grants
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