Singapore Airlines is a proud partner of Margaret River Wine Association. Both entities are passionate advocates of fine wine, sharing a vision to sustain a contemporary and refined selection, whilst remaining committed to providing their network with the highest possible standards of quality in their attention and offerings to their customers.
World-class insights from a celebrated panel of experts
Singapore Airlines takes great pride in wine selection and customers can appreciate extraordinary wines from the finest vineyards located in many prominent wine regions across the globe. With methodical care and deliberation, wines are handpicked by Singapore Airlines’ wine consultants, represented by some of the world’s most knowledgeable and respected wine aficionados:
- Michael Hill-Smith is Australia’s first Master of Wine, and an esteemed wine consultant, wine judge, writer, and commentator, who has been a member of the Singapore Airlines family for over two decades.
- Jeannie Cho Lee is the first Asian to be awarded the ‘Master of Wine’ title. She is an honoured wine critic, judge, educator, and the award-winning author of Asian Palate, Mastering Wine and Perfect Pairings.
- Oz Clarke is one of the world’s most accomplished wine authorities, with a wealth of knowledge on viniculture and winner of major wine writing awards.
Collectively, the panel endorses a particular assortment of wines and Champagnes which they believe to be of a certain unmatched standard, and therefore fit to be served on Singapore Airlines flights.
A sophisticated testing and selection process
Continuing a distinguished heritage of delivering people to the finest places in the world, Singapore Airlines also proudly delivers the finest wines from around the world to its guests. Meticulous care is taken to ensure that each passenger is gifted with the quintessential and iconic Singapore Airlines service of luxury and elegance with their selection of wine.
Wines are selected from either a tendered process, where blind tasting is undertaken by the respected Singapore Airlines wine consultants, or through personal visits to vineyards and wineries across different revered wine regions. These careful and delicate approaches allow Singapore Airlines to fortify relationships with exclusive maisons and domaines, to nourish the wine selection opportunities, and ultimately seek to procure the most distinguished wines available.
Personal Sommeliers at 30,000 feet
A devoted appreciation of wine is synonymous with Singapore Airlines, with an expertly trained cabin crew. Their expertise involves identifying the origin and significance of certain wines, commenting on the unique characteristics of different wines, and the ability to recommend a perfect pairing to complement a meal.
Air Sommeliers are present on Singapore Airlines flights and are committed to providing informed guidance to customers and fellow crew members. Air Sommeliers can be identified onboard by a pin reminiscent of small bunch of grapes, worn on their uniform.
An astonishing fleet of awards
With sustained efforts to ensure an unparalleled flying experience and wine selection, Singapore Airlines has been internationally praised, and awarded five gold awards in the Cellars in the Sky Awards in 2022 and 2023. The Airline also holds claim to the coveted Best Overall Cellar for three consecutive years, in 2021, 2022 and 2023.
The gold awards garnered include:
- Best Presented First Class Wine List
- Best Business Class Cellar
- Best Business Class Red
- Best Presented Business Class Wine List
This international esteem only reinforces Singapore Airlines’ commitment to offering the finest wines.
An extravagant international menu
Fancy a fine dining experience, delivered at 30,000 feet? Singapore Airlines customers can experience beyond the warm and impeccable service on their next flight in Premium Economy, Business Class, First Class or Suites with ‘Book the Cook’ – their own tailored restaurant in the sky.
‘Book the Cook’ is an extraordinary culinary experience, where customers on selected Singapore Airlines flights may choose from a wide selection of carefully crafted dishes, including creations inspired by Singapore Airlines’ renowned International Culinary Panel. Customers can savour the flavours of the world without ever leaving their seat.
Singapore Airlines has fostered a relationship with seven globally recognised chefs to augment the dining offerings onboard. As connoisseurs in their respective cuisines, they bring a wealth of knowledge and experience to the table and craft dishes that are inspired by the expansive Singapore Airlines global network, and by their own experiences and cultures.
If you are looking for an unmistakably unique and memorable dining experience, ‘Book the Cook’ by Singapore Airlines is the perfect service. With its variety of dishes and impeccable presentation, Book the Cook is the height of luxury in the sky to complement the famous Singapore Airlines commitment to the highest standards of service to its customers.