Tourism Workshops 10 & 11 September

Tourism Council WA is delivering the latest information, research, and trends relevant to your business in its upcoming tourism workshops.

• Understanding Target Markets: Interstate & International
  9am – 12pm, 10 September 2024This workshop will help you understand key interstate and international markets for your region and how to best reach your audience. It will also cover the latest market insights on interstate and international trends and booking channels that your market already uses. You will learn how to understand booking lead times and travel times and how key distribution partners can help promote your business. Register
• Accessible Tourism 
  1pm – 4pm, 10 September 2024Discover the power of accessible tourism and gain an understanding into catering to travellers of all abilities. In this workshop you will audit your business, identifying areas for improvement to welcome a range of travellers with varying mobility or sensory needs and explore innovative marketing strategies to appeal to this untapped market. Harness the potential of accessible tourism to enrich experiences, boost your business, and contribute to a more inclusive world. Register
• Sustainability Briefing
  4pm – 5pm, 10 September 2024This free briefing will provide tourism businesses with effective tools to commence and progress their sustainability journey.

  Briefing attendees will gain an understanding of how they can apply sustainability principles to their tourism business across their cultural, environmental, social and commercial operations. Register

• Join TCWA at Tourism ConnectTourism Council WA is hosting a Tourism Connect networking event in Margaret River Region on September 10 and will provide an update on the Council’s advocacy agenda.

  We’d like to invite you to attend, with Tourism Council WA members eligible for two complimentary tickets.
  Register

• Effective Marketing for Tourism Businesses
  9am – 12pm, 11 September 2024This workshop will dive deeper into using the main social media platforms more masterfully, including making use of analytics and other data, improving your content creation strategy, using advertising on social media effectively, and more. Topics will include understanding and interpreting analytics, advanced content creation techniques including video, stories, and user-generated content, and how to optimise your use of advertising. Register
• Using Social Media & Customer Service to Improve the Customer Journey
  1pm – 4pm, 11 September 2024This workshop will help you identify the key digital stages in the customer journey and how to effectively manage and influence them. Throughout the workshop, you will revise your customer service skills and hear advice on how to engage with your customers online to improve your businesses’ reputation. Register

Registrations now open! For more information, or to register, click on the links above or visit www.tourismcouncilwa.com.au. Please note, spaces are limited. Tourism Council WA members receive a 50 per cent discount on training workshops.