A seminar exploring the use of visitor analytics systems to profile wine tourists and guide cellar door experience development and measurement.
Wineries can attract a diverse range of visitors, each looking for a tailored and unique experience. Using visitor tracking analytics and customer profiling it is possible to develop a wide range of activities and experiences and test their effectiveness and impact on cellar door ROI.
Using insights and techniques developed through their Wine Australia-funded research project, Dr Ben Thomas and Associate Professor Jeremy Galbreath will deliver a seminar on how wine producers can tier their cellar door service offering and maximise the value delivered to a range of different customer segments. Topics covered will include:
- An overview of different wine tourist segment profiles
- Ways to tier your service offering
- Effectiveness of each service offering as a revenue stream
- Impact of charging for wine tastings
- Ways to implement data collection and cellar door service offering optimisation
Margaret River Seminar Details
Date: Monday 3 November 2019
Time: 10.00am – 12.30pm
Location: South Regional TAFE – 272 Bussell Hwy, Margaret River
Morning tea/lunch provided
Swan Valley Seminar Details
Date: Wednesday 10 November 2019
Time: 10.00am – 12.30pm
Location: Mandoon Estate – 10 Harris Road, Caversham
Morning tea/lunch provided
Supported by Wine Australia, Wines of WA and DPIRD