My Ultimate Pairing is a concept designed to deliver concise information on a wine’s drinkability to general public wine consumers who DON’T think in terms of flavour notes, tannins and palate expression.View pilot here.
The 59-second format engages a winemaker / cellar door manager / chef / winery owner in discussion with concept creator Sarina Kamini on why the chosen wine is delicious and/or representative of the winery experience, and how to match it.
The format is deliberately simple. We want viewers to find an uncomplicated portal of engagement: “I like that food. I like Cabernet. This video made it easy for me to imagine how yummy it would be to drink that wine. I’m going to buy it.”
The concept seeks to help wineries individualise their offering, to their market, in a region bustling with exceptional wineries.
The video will run on the winery’s socials, the MRWA socials, and Sarina’s socials simultaneously.
The series is aimed predominantly at - but not restricted to - smaller-scale wineries who may not have the content creation budget, but who still want to talk to consumers in video format.
TIME REQUIREMENT
45-minutes filming with Sarina Kamini.
TECHNICAL FORMAT
The 59-second video will be presented as 1080 to fit Instagram and Facebook.
STYLE FORMAT
Titles of wine, and chosen winery representative. Finishing with the MRWA logo. The format will stick roughly to that of the pilot, though edit style, music and location will shift in order to represent the character of the winery and winemaker.
COST
$300. Includes the 59-second video and a secondary, smaller video edit (15 to 30 seconds) of bloopers or a quiet moment that doesn’t fit the main narrative.
GET INVOLVED
Send your expression of interest to Sarina at [email protected]