The Margaret River Wine Region shone bright at last night’s annual Wine Communicator Awards in Sydney with Margaret River Fine Vines Festival crowned Best Wine Themed Event and Margaret River Wine Guide taking out Best Wine Website or App.
The annual awards recognise excellence in wine communications and were created to acknowledge outstanding contributions to, and excellence in wine communication in all forms.
Margaret River Wine Association CEO Amanda Whiteland was in Sydney to accept both awards.
“Both the Margaret River Fine Vines Festival and the Margaret River Region Guide have involved significant regional collaboration, with over 80 wineries participating in both, as well as the support of AHOY Management and Wine Folly,” Ms Whiteland said.
“It is a privilege to work in region which values collaboration so highly.”
“For Margaret River, a region that grows less than 2% of Australia’s wine grapes, recognised in two categories in the Wine Communicator Awards for its contribution to, and excellence in wine communication is fantastic.”
“It is such an honour to accept these awards on behalf of Margaret River Wine Region.”
Margaret River Wine Association saw a huge opportunity to spotlight the region’s world-class wine offering in a festival dedicated to wine and engaged AHOY Management to co-create the Margaret River Fine Vines Festival with the aim of amplifying the region’s rich wine stories and increasing wine drinker’s depth of engagement with the area’s grape growers and winemakers.
Until the conceptualisation of Fine Vines Festival in 2021, there was no consumer wine festival specifically championing the region’s wine, despite the Margaret River Region producing globally recognised and awarded wines.
The festival shines a spotlight on the people, places and passion behind the region offering exclusive experiences, learning opportunities and behind the scenes access not to be found elsewhere.
AHOY Management Joint Director Brianna Delaporte said the team were thrilled that Fine Vines Festival has been acknowledged as one of the stand-out wine experiences across Australia.
Ms Delaporte said, “The festival is a collaboration between more than 80 of the region’s wine producers, so this win is important for the whole region and recognises the collective dedication to the production of top quality wine and customer experiences.”
“The festival has been purposefully curated to ensure it offers up a unique 10-day program that entices visitors to explore all aspects of the Margaret River Wine Region, and not only champions the region’s powerhouse brands but also provides a platform for the smaller producers that collectively add quality and depth to the program.”
The Margaret River Wine Guide was a collaboration with leading global digital wine education platform Wine Folly and is the first comprehensive digital guide of its kind in Asia Pacific. As the eighth Region Guide produced by Wine Folly, Margaret River Wine Guide now sits alongside other global wine destinations such as Napa Valley, Sicily and Bordeaux.
Four weeks from the launch, the guide had reached an audience of 4.3 million globally, making it one of Wine Folly’s most popular guides to date.
The guide’s comprehensive content was created by award-winning author Madeline Puckette, Wine Folly’s Head of Wine Education, Christine Marsiglio MW, Margaret River Wine Association’s comprehensive new 60 page media kit, and data loaded by individual wine producers into a Global Wine Database.